a leading musical instrument retailer


Normans has a significant online presence, supplying schools, pupils, local education authorities and musicians around the world. The company had an established ecommerce site but wanted to make a number of significant changes to the design and add functionality to further enhance the customer experience. They also wanted to increase conversion rates that would generate a greater return on investment.

The requirements covered:
  • Redesign the website to be mobile-responsive and to reflect the company's brand and quality products
  • Add a powerful on-site search with filters to make it easier for customers to find products
  • Implement a one-page checkout
  • Upgrade their site from an older version of AspDotNetStorefront (ASPDNSF) to the latest version
  • Upgrade hosting to deal with the growth of the business
  • Automate feeds between their accounting system, storefront and ChannelAdvisor

How Xanthos Helped Normans

  • Responsive Web Design
    Ensures customers have an optimised shopping experience on any device.
  • Ecommerce Web Design
    Includes a large dropdown mega menu to allow easy navigation.
  • Ecommerce Web Development
    Built with the latest version of AspDotNetStorefront ecommerce software for its rich features and flexibility.
  • On-site Search
    Uses instant display and custom filters to allow customers to refine their search results according to their needs.
  • One-Page Checkout
    Improves the checkout process and boosts conversions.
  • ChannelAdvisor Integration
    Automates product feeds, inventory and orders between ChannelAdvisor, Opera, and the storefront for up-to-date information for marketplaces.
  • ERP Integration
    Automates product feeds, inventory, and orders between the storefront and Normans' ERP system for efficiency.
  • Pay4Later Integration
    Allows customers a finance option for larger purchases.
Online Sales Increase
Conversion rates increased by 48% in the 3 months following the launch of the new site, translating to an increase in revenue of 118%.
"Upon the new site going live we saw an instant significant increase in conversion rates. Site traffic also continues to consistently increase month on month. Customers love our web store and regularly compliment us on both the look and functionality of the site.

"We have a great working relationship with Xanthos. The combination of 'can do' attitude, technical expertise, and their understanding of the commercial environment makes for great development and support."
Gareth Haines

Work With Us

Find out how we can increase your online sales.

get in touch