44% of people start their online shopping by searching on Google. This means if you have an ecommerce store, you need to consider your SEO (search engine optimisation). If you are not thinking of SEO when building your ecommerce store, …
Google has announced a range of new features for Google My Business in order to help small businesses differentiate themselves in the search results. You can now personalise your listing as more of a social networking profile. You can add …
Paid advertising is a must for most businesses these days, whether you are making the most of paid search advertising or paid social advertising. Social media has become a pay-to-play game, as Facebook and other platforms limiting how much reach …
Google, rather unusually, pre-announced a core algorithm update that hit the search results in early June. The broad core algorithm update rolled out on June 3rd, and changes in the search results were seen for the following week. These core …
An SEO strategy is an essential part of any effective search engine optimisation. If you want your website to rank for key terms, then you need a strategy in place. In fact, without the strategy, it’s likely you won’t even …
For any retail business, whether an online retailer or otherwise, digital marketing plays an increasingly important role. Consumer demand is higher than ever for online purchases and interactive experiences that blend the on and offline retail worlds. Having an effective …
It was noticed on May 22nd that new content was not being indexed by Google. Even if you searched for new content from any major publishers, there was no content available. This was then confirmed by Google, stating they had …
Google is bringing a new look and feel to the mobile search results. Google is now displaying favicons next to organic search results, as well as streamlining the appearance of Google Ads at the top. What’s changing with organic search …
Facebook has launched a new feature to explain how it decides what to display to users in the News Feed. This will cover all posts in the News Feed. The feature has been rolling out in the UK, but will …
Link building has always been a big part of SEO, but outside of the SEO community, links often go under-estimated as to how important they are. While it’s much more difficult to game than it was in the 90s (which …
