An SEO strategy is an essential part of any effective search engine optimisation. If you want your website to rank for key terms, then you need a strategy in place. In fact, without the strategy, it’s likely you won’t even …
For any retail business, whether an online retailer or otherwise, digital marketing plays an increasingly important role. Consumer demand is higher than ever for online purchases and interactive experiences that blend the on and offline retail worlds. Having an effective …
It was noticed on May 22nd that new content was not being indexed by Google. Even if you searched for new content from any major publishers, there was no content available. This was then confirmed by Google, stating they had …
Google is bringing a new look and feel to the mobile search results. Google is now displaying favicons next to organic search results, as well as streamlining the appearance of Google Ads at the top. What’s changing with organic search …
Facebook has launched a new feature to explain how it decides what to display to users in the News Feed. This will cover all posts in the News Feed. The feature has been rolling out in the UK, but will …
Link building has always been a big part of SEO, but outside of the SEO community, links often go under-estimated as to how important they are. While it’s much more difficult to game than it was in the 90s (which …
By 2021, it is estimated there will be more smart speakers used around the world than tablets, according to Canalys. The smart speaker base will grow from around 114 million to 208 million in 2020. The US is the largest …
4% of pages indexed by Google were impacted by Google’s de-indexing bug. From around the 4th of April 2019, a number of pages completely dropped out of Google’s search results. Google were said to have resolved the issue a few …
Marketing automation can do many different things to benefit your business, but how does it actually work?
Content marketing is an ongoing process, and it’s likely you have old content that still attracts traffic, or is still relevant and has been gaining less traffic as the months and years go by. But what can you do to …
