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What is Paid Social Media Advertising? All You Need to Know

Adam Barsby 29/04/2022
Paid social, or social media advertising, is effectively any form of paid advertising taking place on a given social media or networking site.
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What Elon Musk’s Twitter Acquisition Means for Digital Marketing

Adam Barsby 27/04/2022
On the 14th of April, Elon Musk put forward a proposition to acquire the social media company Twitter for $43 billion.
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Starting with SEO: Applying SEO To Your Digital Marketing Strategy

Naomi Bailey 22/04/2022
Image-of-marketing-strategy
Starting with SEO can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the …
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Google Analytics 4 Upgrade Required by July 2023 & Sunsetting Universal Analytics

Adam Barsby 31/03/2022
Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still …
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Is SEO Worth it?

Naomi Bailey 29/03/2022
Image of laptop with the word SEO on it
We’re sure by now many of you will already know our answer. Of course, SEO is worth it! No one can argue its value, especially for most, if not …
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Operation STORK: Milbank Group Helps Deliver Humanitarian Aid to Polish/Ukrainian Border

David McCormick 22/03/2022
On Monday 14th March, 21 courageous volunteers, including myself, my daughter and her Polish friend (acting as a mission critical interpreter), assembled in London to drive 3 minibuses and …
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Importance of Website Analytics

Naomi Bailey 01/03/2022
Image of google analytics
Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else needs to be done to it?   If you don’t know …
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Youtube Analytics Set To Update Views & Revenue

Olivia Kelly 01/03/2022
YouTube is working on giving marketers and creators a more in depth analysis about video performance, including enhanced detailed reports on the sources of views and revenue. Understanding the …
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Google Search Local Map Pack Goes Interactive

Adam Barsby 28/02/2022
Google has updated how the local map pack appears in the search engine result pages, as it is now directly interactive from the SERPs. The Google Local Pack includes …
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The Benefits of Paid Social Media Advertising for Businesses

Adam Barsby 31/01/2022
Dismissing paid social media advertising as an unnecessary expenditure for a business can be a big mistake. Many brands see the value paid social advertising offers them, and it …
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