Paid social, or social media advertising, is effectively any form of paid advertising taking place on a given social media or networking site.
On the 14th of April, Elon Musk put forward a proposition to acquire the social media company Twitter for $43 billion.
Starting with SEO can sometimes feel daunting. For some, it’s due to not knowing what SEO is and, for others, how to do it. If you’ve been straddling the …
Google is planning to officially sunset Universal Analytics and make Google Analytics 4 the new standard come July 2023. Universal Analytics is technically the “previous” version, but is still …
We’re sure by now many of you will already know our answer. Of course, SEO is worth it! No one can argue its value, especially for most, if not …
On Monday 14th March, 21 courageous volunteers, including myself, my daughter and her Polish friend (acting as a mission critical interpreter), assembled in London to drive 3 minibuses and …
Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else needs to be done to it? If you don’t know …
YouTube is working on giving marketers and creators a more in depth analysis about video performance, including enhanced detailed reports on the sources of views and revenue. Understanding the …
Google has updated how the local map pack appears in the search engine result pages, as it is now directly interactive from the SERPs. The Google Local Pack includes …
Dismissing paid social media advertising as an unnecessary expenditure for a business can be a big mistake. Many brands see the value paid social advertising offers them, and it …
