Whether you have put any time or money into the search engine optimisation of your business website or not, it may be worth considering outsourcing your SEO efforts.
There are numerous reasons you should be considering outsourcing your SEO activity to an agency that specialises in digital marketing and SEO. We have outlined some of the key benefits of outsourcing your SEO that may prove invaluable to your business.
The foremost benefit of outsourcing your SEO to an agency is that your rankings will improve.
Unless you’re been doing a stellar job already, if you’re stuck on how to improve your rankings, or annoyed that your competitors appear at the top of Google while you languish on page 3 – hiring an SEO agency will undoubtedly allow you to climb the search results and get your business better rankings.
If you’re currently doing the SEO yourself, or getting one of your staff members to do the basics of SEO that isn’t necessarily an expert in SEO, then you could save yourself or your staff time that can be put to be better use.
Again, this may come down to your time or staff members time. If you’re outsourcing this, this frees up time for you to do other things which generate revenue.
If you’re serious about improving your rankings, organic traffic, and website performance, then hiring an expert agency is considerably cheaper than hiring an SEO person to work in-house.
Focus on your core competencies
If you’re spending time on SEO without necessarily being an expert in the field, you would be better off focusing on your core competencies and main business, and letting experts handle the SEO side.
A specialised digital marketing agency can take SEO off of your plate, so you can pour all of your resources into managing and running the business.
Access better resources
Unless you’re putting considerable money into SEO, you won’t have access to the same resources or tools that a specialist agency would.
An agency will have access to more data in order to make better decisions to improve your SEO. You don’t have to pay these costs, but get all the benefits that these tools and resources bring.
Benefit from industry expertise and experience
You don’t need to hire an internal SEO expert – all you need is to hire an agency who will work at a manageable monthly cost and know what they are doing.
Agencies will have staff which have the know-how in different areas of digital marketing, including SEO. You get to benefit from their knowledge and experience in many different industries and sectors. They will know how to get the best performance for your business.
As SEO is all about time rather than paying for clicks or otherwise, it means the ROI can often be very high. If you do land decent rankings, then your revenue can change very dramatically. All without having to pay Google or other search engines or social media platforms directly.
If you’re thinking about outsourcing your SEO to an agency, speak to us at Xanthos. Our team will be happy to take a look at your business and website to see how we can help you grow your business online.