50% of consumers believe that website design is crucial to a business’s overall brand. When asked what visual elements they value on a company website, 40% said images, 39% said colour, and 21% said video. Only 8% of consumers notice whitespace.
Top Design Firms – 2021
The combination of design principles, user behaviour, and technology
Designing for goals
When it comes to website design there are many options of what to do. But at the end of the day one thing is key, getting the end user to convert. Whether it is to use a service you provide, purchase an item, or simply to engage and contact you, or share your information. The question is how?
It comes down to being able to achieve the best out of a series of terms you may have heard of.
Some of the websites we have designed
Our web design process
At Xanthos, our focus as a web design agency is building websites that help businesses grow and generate leads. We start by finding out what makes your business so special and pinpointing your company and client personas to inform how the web design is developed.
We will have a meeting with you whereby we will go through your thoughts, your ideas, your design constraints, and find out what you need the website to do for you.
So that we can design and build you the best website for your needs, we will research exactly what we need to do, for you.
A wireframe for a website is a visual representation or blueprint that outlines the structure and layout of a webpage or website. It is typically created before any design work begins, and serves as a guide for designers and developers to understand the basic architecture of the site.
Wireframes are typically created using simple shapes, lines, and text, and do not include any detailed design elements or visual styling. They focus instead on the placement of content, functionality, and navigation elements on the page.
Wireframes can either be low resolution, almost sketch-like, to a higher resolution with more detail.
Once the wireframe has been complete, it can be turned into a usable demo. This can allow for User Experience (UX) testing of the page and its elements, before work begins on the visual design.
Website visual design refers to the overall look and feel of a website, including its aesthetics, layout, and design elements. It encompasses everything from the colour scheme and typography to the graphics and images used on the site.
The visual design of a website plays an important role in creating a positive user experience. It can help to establish a brand identity, convey information more effectively, and guide users through the site. A well-designed website will have a consistent and cohesive visual style that supports the content and functionality of the site.
Visual design can also affect the overall usability of a website. For example the contrast between text and background can impact how easily users can navigate and use the site.
Once we have the visual design, we can move on to the build of the site. This will begin, in most cases, with creating a working demo of a few pages. This will make sure that the build works as the design intended, and allows at an early stage for tweaks to be made.
In the case of WordPress sites the demo can appear higher up this chain, as elements will have already gone through wireframe and design stages, allowing for rapid demo prototyping.