Content marketing services
Content marketing and content creation services that get you found online
Get found online
Content marketing process
Our content marketing services follow the process below to ensure you attract the right people to your website.
The easiest way to get started with content marketing is to commit to creating blog posts or articles for your website on a regular basis. However, sitting down and writing original content consisting of thousands of words is often something that gets put at the bottom of your business priorities. That’s where our blog post content creation services come in.
Instead of you needing to think of topics to cover, we do the research on what topics you need content on to reach the right audience.
The next step is putting together a content marketing strategy. What topics appeal to your target audience? Which topics are right for your business? What content do your competitors have? Which long-tail search terms are your audience searching for? What questions can we directly answer?
We do the research, so you don't have to. We find what your potential customers are searching for, what content resonates with your audience, and what content we need to create.
After this stage, we put together a content calendar of topics and titles, and then get started on creating the content. We can usually create content from scratch, but if your business is niche or requires technical knowledge to write about, we would look to you for a summary of what to cover or not to cover, and we can do the rest.
We get the content created, get your approval, optimise it for SEO purposes and upload it to your website. We ensure that when appropriate, we cross-link and promote your products or services within the content we create.
The benefits of content marketing
The main benefit of content marketing is that by producing the right content for your audience, you will be addressing their pain points, providing the information they need, and ultimately, the best customer experience possible. Content is there for the people who read it – it is up to us to write the right content which attracts the right people.
But there is also the SEO benefit; how often have you searched a particular question and found yourself reading an article on a brand’s website? If done well, the content will answer your initial query, and their brand should be somehow related. This helps build brand recognition, generate organic traffic, and attract potential customers.
Websites which produce fresh, useful content on a regular basis achieve better rankings in search results. High-quality content will also attract backlinks from other websites, which in turn, benefits your SEO. If you can get links from well-known businesses or brands, then it can make a huge difference to your authority score, and helps you to rank higher for your target search terms.
Having good quality content also helps to improve your website’s overall performance. If potential customers aren’t finding the information they need on a page, they will hit the back button and go to a competitor’s website instead. If your content is of a high calibre, it should engage potential customers, which improves bounce rates, average time on page and conversion rates.
Content can also be used as collateral for other marketing channels or campaigns. If you have a particularly good whitepaper or other download, you could build your email marketing list by asking for users to subscribe to receive it. A blog post can be used in email campaigns, social media posts, or even be used as a landing page for online advertisements.