Outsourced digital marketing
Outsourced digital marketing refers to the practice of hiring us to handle various aspects of a business's online marketing efforts. This can include activities such as social media management, search engine optimisation (SEO), pay-per-click (PPC) advertising, content creation, email marketing, and more. Outsourcing digital marketing can provide cost-effective solutions, as well as our advanced tools, technologies and knowledge.
SEO, or Search Engine Optimisation, is the process of optimising a websites' content to improve its visibility and ranking on search engine results pages (SERPs). It involves various techniques, including keyword research, on-page optimisation, technical SEO, and link building, to make a website more attractive to search engines. The goal of SEO is to increase organic, non-paid, traffic to a website, enhance its online presence, and improve its chances of being found by potential customers. SEO is an essential component of digital marketing, helping businesses drive targeted traffic, generate leads, and achieve higher online visibility and competitiveness.
PPC, or Pay-Per-Click, is an online advertising model in which advertisers pay a fee each time their ads are clicked by users. It involves placing ads on search engine results pages (SERPs), websites, or social media platforms, and advertisers bid for ad placements based on targeted keywords or demographics. PPC campaigns are typically managed through advertising platforms such as Google Ads, Bing Ads, or social media advertising tools. PPC can provide businesses with immediate visibility, control over ad spend, and precise targeting options. It is a popular digital marketing strategy for driving targeted traffic, increasing brand exposure, and generating leads or sales.
Marketing automation is a digital marketing strategy that involves using software and technology to automate repetitive marketing tasks and streamline marketing workflows. It allows businesses to automate various aspects of their marketing efforts, such as email campaigns, social media posting, lead nurturing, and customer segmentation. Marketing automation enables personalised and timely communication with prospects and customers based on their behaviour, interests, and preferences, helping to deliver relevant content and offers. It can also include tracking and analytics features to measure campaign performance and optimise marketing strategies. Marketing automation aims to improve marketing efficiency, enhance customer engagement, and drive revenue growth by automating and optimising marketing processes.
Email marketing is a digital marketing strategy that involves sending targeted messages to a group of individuals via email. It is a popular and effective method for businesses to communicate with their customers, prospects, or subscribers. Email marketing can include various types of emails, such as promotional emails, newsletters, welcome emails, abandoned cart emails, and more. It allows businesses to build and maintain relationships with their audience, deliver relevant content and offers, drive traffic to their website or landing pages, and generate leads or sales. Email marketing typically involves email list management, content creation, design, scheduling, and performance tracking to optimise campaign effectiveness and achieve marketing goals.
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract, engage, and retain a target audience. It involves creating various forms of content, such as blog posts, articles, videos, infographics, social media posts, and more, to provide value and address the needs and interests of the target audience. Content marketing aims to establish trust, credibility, and authority, and nurture relationships with potential customers. It can be used to drive traffic to a website, increase brand awareness, educate customers, and ultimately influence their purchasing decisions. Content marketing requires careful planning, content creation, distribution, and performance measurement to achieve desired marketing outcomes.
Social media marketing
Social media marketing is a digital marketing strategy that utilises social media platforms to connect, engage, and promote products or services to a target audience. It involves creating and sharing content, such as posts, images, videos, and stories, on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others, to reach and engage with customers and prospects. Social media marketing aims to build brand awareness, foster customer relationships, drive website traffic, generate leads, and ultimately boost sales. It requires strategic planning, content creation, scheduling, monitoring, and analytics to optimise social media efforts and achieve marketing goals. Social media marketing can be a powerful tool for businesses to connect with their audience, amplify their brand, and drive business results.
Ecommerce solutions are software or platforms that enable businesses to establish and manage online stores, sell products or services, and conduct online transactions. Ecommerce solutions typically provide a range of features, including product catalogue management, shopping cart functionality, payment processing, order management, inventory management, and shipping and fulfilment options. They can also offer customisation options for branding, design, and user experience. They are designed to streamline the online selling process, provide a secure and seamless shopping experience for customers, and help businesses expand their online presence and revenue by leveraging the power of ecommerce.
Shopify is a popular ecommerce platform that provides businesses with a comprehensive and user-friendly solution to set up, manage, and optimise their online stores. Shopify development involves tasks such as designing and customising the store's appearance, creating and managing product catalogue, setting up payment gateways, configuring shipping and tax options, integrating third-party apps and plugins, and optimising the store's performance for speed and search engine visibility.
Ecommerce integrations refer to the process of connecting and integrating various software systems, platforms, or third-party services with an ecommerce website. These integrations allow businesses to streamline and automate various ecommerce operations, such as order management, inventory management, payment processing, shipping and fulfilment, marketing automation, customer relationship management (CRM), and more. Ecommerce integrations can be done through APIs (Application Programming Interfaces) or plugins, and they enable seamless data exchange and communication between different systems, eliminating the need for manual data entry and reducing the risk of errors. Ecommerce integrations are essential for optimising ecommerce operations, improving efficiency, enhancing customer experience, and driving business growth.
PCI compliance stands for Payment Card Industry Data Security Standard (PCI DSS), which is a set of security standards designed to ensure that businesses that accept, process, transmit, or store payment card data maintain a secure environment. PCI compliance is a requirement set by major card brands, such as Visa, Mastercard, American Express, and others, to protect sensitive cardholder information and prevent data breaches. Businesses that handle payment card data are required to comply with PCI DSS standards, which include implementing and maintaining strong security measures, such as firewalls, encryption, access controls, network monitoring, vulnerability management, and regular security testing. PCI compliance helps businesses protect customer data, build trust, and mitigate the risk of data breaches and financial liabilities associated with compromised cardholder information.
Web development services
Web development services refer to the services offered by Xanthos to create, design, and build websites or web applications. Web development services typically include a range of tasks, such as website design, front-end development, back-end development, database integration, content management system (CMS) setup, e-commerce functionality, custom coding, and website maintenance. Web development services can be tailored to the specific needs and requirements of businesses or individuals, and they may involve the use of various programming languages, frameworks, and technologies, depending on the type and complexity of the website or web application. Web development services are essential for businesses who want to establish a professional online presence, showcase their products or services, and interact with customers or users through a web-based platform.
WordPress development refers to the process of creating, designing, and customising websites using the WordPress platform. WordPress is a popular and widely-used content management system (CMS). WordPress development involves tasks such as website design, front-end development, back-end development, plugin integration, theme customisation, ecommerce functionality, database integration, and website maintenance. WordPress offers flexibility, scalability, and a wide range of features to create a variety of websites. WordPress development is widely used for its user-friendly interface, extensive plugin ecosystem, and customisable options, making it a popular choice for website creation and management.
Kentico is an all-in-one CMS platform that provides businesses with a comprehensive solution for building websites, intranets, online stores, and other web applications. Kentico development involves tasks such as website design, front-end development, back-end development, content creation, ecommerce functionality, database integration, and website maintenance. Kentico offers a wide range of features, including a flexible and scalable platform, built-in digital marketing tools, customisable templates, and extensive integration options. Kentico development is typically performed by experienced developers who are familiar with the platform and its features.
Web design services
Web design services encompass the services offered by Xanthos to create visually appealing and functional websites. Web design services typically include tasks such as website layout design, colour schemes, typography, user interface (UI) design, user experience (UX) design, Interaction Design (IxD), visual design, and responsive design for different devices. Web design services focus on creating websites that are visually appealing, easy to navigate, and engaging for users. Web designers use various design tools and techniques to create website mock-ups or prototypes that align with the client's brand identity and objectives. Web design services are essential for businesses and individuals looking to create a professional online presence, establish a brand identity, and provide a positive user experience to their website visitors.
WordPress web design
WordPress web design typically involves tasks such as website layout design, colour schemes, typography, UI/UX/IxD design, visual design, and responsive design for different devices. WordPress web design combines the aesthetics of web design with the flexibility and functionality of WordPress, allowing the creation of professional and visually appealing websites that are easy to manage and update. WordPress web design is ideal for those who want a visually appealing website with the added advantage of a user-friendly CMS for content management.