Training & Coaching Sectors

Stay Ahead of Competitors with an Innovative Digital Strategy

The training and coaching industries have evolved over the past few years, and have been disrupted by developments in digital marketing and online business strategies within these sectors.

47% of training providers said that over 40% of their marketing budget is made of digital marketing. 31% of providers committed over 50% of marketing spend to digital marketing.
Stay Ahead of Competitors with an Innovative Digital Strategy

Why Web Design & Digital Marketing is Essential for Your Success

  • 75% of training providers have an ecommerce site where customers can book the course
  • 61% have an ecommerce website where people can purchase your courses, and pay online
  • 14% of training providers plan on having an ecommerce site
  • Just 11% of training providers are without an ecommerce site and have no plan to get one

The online marketplace has demanded drastic change from many businesses, and it’s up to them to adapt or fall behind. There are more factors and options for consumers or other businesses to consider than ever before, and the internet has made it easier than ever to select potential training providers.

What matters then, is how training and coaching businesses aim to attract business. Within these sectors, attracting clients to your website is the first step. But it’s not likely these customers will convert instantly, so it’s important to follow-up with subsequent digital marketing campaigns or messages that keeps them enticed by what you have to offer.

In order to achieve growth for your coaching, training or consulting business, you need to be able to attract potential clients, and ensure they can find the information they need quickly with a well-designed and easy-to-use website. The post-booking experience is also essential in order to grow your business, and sell-on other products or services.

Xanthos has been working in the training and coaching sector for over 10 years. We have helped training businesses develop new strategies that have evolved into integral parts of their growing businesses. We have created websites that have laid the foundations for training and coaching businesses to grow rapidly, and created digital marketing strategies and campaigns that helped to boost the growth of specific areas of their businesses.

Training client success: ISC Medical

Training client success: ISC Medical
ISC Medical approached Xanthos due to insufficient organic traffic. After successful SEO by Xanthos, ISC opted to improve other areas of the business, including:
  • Develop search engine optimisation to ensure high rankings for key terms
  • Improve web design to increase leads
  • Set up multi-store ecommerce
  • Integrate course booking functionality
  • Expand and optimise digital marketing to increase sales
Due to a successful search engine optimisation campaign by Xanthos, ISC Medical gained more traffic, and a subsequent 100% increase in sales in 4 months.

View the case study here.

"Olga Travlos is a very proficient adviser who has delivered great results and substantial added value for our business over the past year.

"Her SEO work has resulted in propelling our website to the top of the Google rankings for the keywords that mattered to us and the customer services that she provided during the setup of our e-commerce site has been truly outstanding.

"Her proactive stance in identifying our business needs and in finding practical solutions to our stringent requirements has made all the difference and, as a result, we are looking forward to entrusting Olga with further development work over the forthcoming months."

Olivier Picard
ISC Medical
Managing Director

Whatever training it is you offer, we can design, build and market a website for your brand that appeals to your target audience, in order to increase your sales and grow your business online.   

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