Furniture and Fabrics Sector

Stay Ahead of the Competition with a Conversion-centric Site and Digital Strategy

In the furniture and fabrics industry, image matters. A top-quality website can showcase the luxurious nature of your products, and digital marketing can highlight the benefits of your offerings. In conjunction, these elements are vital to your online success.

Why Digital Marketing is Necessary for the Furniture & Fabric Sectors

Google has reported:
  • 66% of in-store purchasers accessed the internet while looking for information on furniture
  • 63% of purchasers visited multiple brand sites and over half purchased within one week of researching
  • 49% of online furniture purchases followed a non-branded query.
Can you afford not to invest in your digital marketing, when your audience is searching for a product like yours?

Lifestyle and demographic changes are also playing a big role in purchasing preferences and habits.
When it comes to luxury furniture, Europe is the largest market, which gives businesses a great opportunity to offer high value items. Why wait to invest in your online presence?

Mixing online research with shop visits means it’s difficult for businesses to discover the true source of sales, and struggle to see the ROI of online marketing activities. Retailers must adapt to offer flexible shopping experiences through online and in-store channels.

Selling in the fabric and furniture industries focuses on a number of factors. You will sell on the quality of your product, the breadth of your product range, or you’ll be competing on price. Your website needs to showcase the products you sell in an elegant or stylish manner, perhaps with custom features such as built-in-quotes, moodboards or look-books.

Your business needs to find prospects at the right time, which is when they are making a decision. This could be within the search results, or perhaps on a different digital channel that is more relevant to your industry. Awareness of your brand is also essential.

We can help differentiate your brand online, whether it’s through redeveloping your website or creating digital marketing campaigns that helps you to find new customers and generate sales.

Furniture client success: Coach House

Furniture client success: Coach House
Coach House, the largest trade-only furniture and giftware supplier in the UK, needed to improve the look and feel of its online store to match Coach House's position in the market.

Requirements included:
  • Provide an efficient ecommerce system for trade customers to order products online
  • Implement a mobile-responsive web design
  • Upgrade the AspDotNetStorefront ecommerce software to the latest version
  • Allow for fast and simple navigation through the mega menu
Xanthos built a new responsive ecommerce store, that included customisations such as a dynamic mega menu, "shop the look" section to inspire customers, and "out of stock" pre-orders.

As a result of the new mobile-friendly ecommerce store, Coach House had a 36% increase in online sales in just 2 months after launch.

View the case study here.

If you’re looking to boost your sales through an improved online presence, get in touch below and we will get back to you shortly.

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