Requirements NetSupport previously managed its AdWords campaigns in-house, but approached Xanthos to takeover the AdWords account in order to boost ad performance, and unload the strain. Google AdWords Monthly Management Keyword audit AdWords advert audit and AdGroup restructuring Monthly monitoring and review How Xanthos Helped NetSupport Google AdWords Account Audit Assesses current performance and finds areas of improvement. AdWords Account Restructuring Improves the performance of the ads. AdWords Campaign Management Drives targeted traffic to the website through search, display and remarketing ads. Landing Page Recommendations Ensure the best possible conversion rates of site visitors. Monthly Reporting Details campaign performance, identifies areas to optimise and strategic opportunities. 0% Increase in PPC Conversion Rate After outsourcing PPC Management to Xanthos, Netsupport saw a 147% increase in conversions, while reducing the overall spend on the campaigns by 20%.