PPC Campaign Management by Xanthos Includes:
Keyword and Audience Research
Do you know how your customers are finding your business online? We can help analyse the relevant terms and audiences for your business.
Research and Bid Management
We will manage bidding to ensure that you don’t spend more money than you need to, and that you get the best value possible.
Google AdWords Extensions
Google AdWords extensions help to boost the performance of your ads by increasing clickthrough rates and decreasing cost-per-click.
Display advertising allows you to broaden the reach of your business and also builds your brand with carefully-crafted messages and images, which appear on relevant sites across the web.
Remarketing is a powerful advertising technique which gives you an opportunity to re-engage users who have visited your site already but have not yet converted, allowing you to focus your marketing efforts on those who have already shown an interest in what you have to offer.
We will monitor the performance of your PPC marketing campaigns and make adjustments where necessary. We will also provide you with monthly reports detailing the performance of your campaigns.
Landing Page Creation and Optimisation
Your Google Quality Score is affected by landing page relevance and page loading speed. We can help you optimise your site and create new pages so that you can achieve high rankings in search results and be easily found by your customers.
We can help set up and optimise Google Shopping Ads, which are populated using a feed of products directly from your ecommerce store.
Bing’s share of the search market has grown considerably - and with most of your competitors focusing on Google AdWords, this gives you the chance to capture leads and drive conversions in a relatively untapped market.
Facebook is now integrated into our daily lives and provides a great way to reach your audience. Over 700 million people visit Facebook every day on their phones and tablets, giving you the opportunity to get your brand in front of their eyes.
With specific audience identification, you can appeal directly to the audiences that matter to your business.
With over 414 million members, LinkedIn gives you access to a huge audience of professionals across the globe.
Advertising on LinkedIn is the perfect, cross-device solution for B2B businesses looking to find high-quality leads, with sponsored updates being displayed to a wide variety of professionals.
Twitter boasts over 200 million users, with 60% accessing the platform on mobile devices.
Twitter advertising allows you to connect and engage directly with your key target audiences. Twitter is the perfect platform to increase your brand awareness by cultivating a brand personality and following.
If you haven’t tried Google AdWords before, we can help you set up a new account. If you are already on Google AdWords, we can optimise your campaigns to ensure that your activity is as efficient and effective as possible.
Our PPC campaign management service focuses on increasing your sales, and generating a measurable improvement in your results.