Digital Marketing: A Managing Director's Guide

A Plain-Speaking Guide on Digital Marketing to Accelerate Your Business Growth

Available Now in Paperback and Kindle Edition

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Digital Marketing: A Managing Director's Guide

Written specifically for  Managing  Directors and CEOs of small- to medium-sized businesses, this book will help you:

  • Understand what digital marketing  is, in the simplest and clearest terms
  • Define and implement your digital marketing strategy
  • Get the best out of working with your digital marketing agency
  • Grow your business

The chapters cover:

 Website insight

 Cyber security and data protection

 Digital marketing strategy

 Search engine optimization (SEO)

 Content marketing

 Social media marketing

 Email marketing

 Paid advertising

 Marketing funnels

 Analysis and measurement

Olga Travlos is a very proficient adviser who has delivered great results and substantial added value for our business. Her SEO work propelled our website to the top of the Google rankings for the keywords that mattered to us. Her proactive stance in identifying our business needs and in finding practical solutions to our stringent requirements has made all the difference.

Olivier Picard, Managing Director ISC Medical

Xanthos has been fundamental to our long term digital marketing performance. Their SEO, paid search, marketing automation, content marketing and e-commerce services, along with their deep-rooted understanding of our business and market place, has enabled us to take market share from our competitors and to ride a wave of rapid growth

James Warren, Head of Digital Marketing IT Governance Ltd 

About the Author

Olga Travlos

Olga Travlos is an e-commerce and digital marketing strategist. She is the founder of Xanthos, an agency that specialises in digital marketing and e-commerce for small- and medium-sized companies. She has many years senior management experience in a number of industries in the private sector. 


Now available on Amazon in Paperback and Kindle Edition