Engineering companies can often overlook the design of their website, but a top web design is a key marketing tool in generating business online.
40% of the world’s population are using the internet, which is almost 3 billion people. If your engineering company has a poor or outdated web design, you could be losing out on sales or visitors.
For inspiration going into 2016, we’ve compiled some of the best engineering company web design examples from around the internet.
For more information, see our engineering and manufacturing sector web design & digital marketing page to see how we could help your business.
Cisco – cisco.com
Cisco design and manufacture a wide range of networking equipment, and are widely known across the globe. The web design they have opted for shows the brand in a great light, and some very important features that maintains a top user experience.
Forrester Research has shown that 90% of customer experience decision-makers say that a good experience is critical to their success.
The Cisco home page instantly showing what the company does, and shows the impact of Cisco on various industries. The design itself is very clean, and avoids any form of noise which can be common with such websites.
The video integration is a nice addition, which allows you to engage with the brand further. The quick tasks allow for users to find their desired page or category very quickly, with tweets being displayed alongside the latest blog and community posts for further engagement.
BAE Systems – baesystems.com
BAE Systems is a worldwide brand specialising in defence and aerospace, with a well-designed website that creates a top online presence for the brand.
The grid-based layout on the home page showcases what the company is all about, with facts and figures highlighting recent successes.
The attractive scrolling banner manages to capture your attention, and shows off what BAE systems can achieve. After all, studies show that once your page loads, users form an opinion of your brand in .05 seconds.
Again, social media profiles are easily accessible ensuring you can follow the brand. They also incorporate upcoming events, so you can see for yourself what the company is all about, and stay engaged.
Dyson – dyson.co.uk
Dyson is a household name and a brand that has single-handedly revolutionised a number of products. And the website for this engineering company does not disappoint.
Making the most of eye-catching imagery that proves what makes Dyson products so special is an integral part of the design. When you land on the home page, you’re greeted by impressive technology, reasons to choose Dyson, and an easy way to find your suitable product.
For such a recognisable brand, the style and branding of the website also evokes the products they create.
Not only this, but it has clear social media profiles for you to explore further, and the main products can easily be found in the menu at the top of the page.
Sta-Lok – stalok.com/
This is an ecommerce website designed and built for Sta-Lok by the team here at Xanthos. Sta-Lok is a world leader in the design, manufacture and supply of high-quality fittings for stainless steel wire rope and rod systems for marine and architectural applications.
Previously, Xanthos had built a site which led to a visitor increase of 48%, and increased sales of 36%. However, with more mobile traffic, Sta-Lok needed to update to a responsive web design with a new focus on the architectural side of the business.
For instance, did you know that 40% of people will choose a different search result if the first is not mobile friendly?
Xanthos managed to design a sales focused site with an attractive entry point that highlights the marine and architectural sides of the business, whilst also appealing to both B2B and B2C audiences. With easy and clear navigation, it means customers can find their desired product or information quickly and with as few clicks as possible.
Xanthos also made the website fully mobile-friendly with a responsive web design, meaning it’s optimised for mobile and tablet devices of all sizes.
Atkins – atkinsglobal.com
Atkins is the third largest engineering consultancy in the UK, and fifteenth in the world. With such a huge level of recognition, it needs a top web design in order to stand out from the rest.
Whilst Atkins makes use of imagery, the website also remains practical with a simplistic web design that gets the job done.
The web design features a clear menu at the top, catering to different regions and areas of the site.
The home page features an easy-to-read latest news section, with the ability to add it as an RSS feed. Important information, including videos, opinions, and other facts, are displayed on the right with related images to attract browsers to particular pieces of content.
SpaceQuest – spacequest.com
SpaceQuest is a leading provider of microsatellite technologies, and has a website that stands out within the industry.
The inspiring image from space that instantly hits you on the home page stands out, highlighting the scale and at the top stands out, showcasing the scale
Below the image, the site highlights components, spacecraft, and data and services, with a little explanation. This is clean and clear, describing exactly what it is SpaceQuest is about.
C4 Carbides – c4carbides.com
Another web design from the team here at Xanthos, C4 Carbides highlights how a clean and simple design can work very effectively within this industry. C4 Carbides supply cutting edge technology to OEMs globally, including diamond-edged and tungsten carbide grit edged blades.
C4 Carbides needed a website to reflect their position in the market, and encourage online sales.
Xanthos designed the website in order to highlight C4’s unique products, with great images displayed on the home page. Navigation was also key, with a clear menu highlighting key products at the top, with images displayed at the bottom showing what the brand is all about.
The team built the website with speed in mind, as it’s been shown that 40% of people will abandon a web page if it takes over 3 seconds to load.
Xanthos also ensured the website was optimised for search engines, so it benefitted from higher rankings to gain more traffic and sales online.
If you’re looking for more resources, why not read our guide as to why engineering and manufacturing firms need a digital marketing strategy?
As the above examples show, even if an engineering company may not have imagery or design at the forefront of what it achieves, there’s no reason a web design can’t captivate and inspire visitors on the site.
A top web design ensures visitors to the site find what they wish as easily as possible, with a great user experience along the way. Here at Xanthos, we design every website with SEO, site speed, user experience, and ultimately customer conversions in mind.
If you’re looking to increase your online presence, or are in need of a website redesign, then get in touch with the team here at Xanthos.