You’ve finally set up your website and optimised all your site pages but are now unsure of what you can do next.
Well, one thing is for sure unless you are number 1 on Google, there is always something to be done.
These possible changes may not be as noticeable as changing the SEO title or meta descriptions, but they are there.
If this is you and you’ve been wondering how you could take your SEO strategy to the next level, this post is for you.
Here are 3 recommendations you can make to help your website level up next year.
Monitor and re-optimise
Once you’ve optimised your site a few times, it’s understandable that after a few times, it will feel a little repetitive, mainly when you have limited keywords to use.
So what do you do next? Look at your competitors!
Not those you identify as your primary business competitors, but those who rank top for your chosen keywords.
Simply put, they are doing something right, so much so that they are ranking 1, 2 or 3.
Review their content, what they are optimising for and even the structure of that specific page. For example, if you find that some of these competitors have added FAQs to their pages, this could be something you could add too. Or, if you found that the content from the top ranking pages differed from yours, it may be worth looking over and updating your content.
Implement LSI keywords
LSI stands for Latent Semantic Indexing, a type of keyword that are search terms related to the main keyword you are targeting.
For example, if you wanted to rank for the term ‘dogs’, some related keywords, terms or phrases for dogs could be ‘pug’, ‘bull dogs’ and ‘poodle.’
Remember, while it’s essential to add the keywords you want to rank for to the relevant pages, Google has now become more sophisticated in how they rank content.
Gone are the days when you could write the same keyword across your page and rank high. Now Google is looking carefully at your content to see if it’s relevant and quality content.
Introduce Internal Linking
Internal linking is when your site links to other pages on your site, whereas external linking is when your site hyperlinks to links that are not on your site.
While we won’t go through it all, one thing for sure is that both internal and external linking come with benefits.
Many would say external linking comes with added weight, as it could increase your site’s authority, positively impacting your site’s Google ranking.
And, though there is not a one size fits all linking strategy, you could get started in various ways.
Some businesses will focus on one type (internal or external) and then finish with the other, while others will do it simultaneously.
It would be entirely up to you and how you want to manage your link building.
In conclusion, there are many ways areas in SEO that you can use to help your website rank better. While some may be harder, truth be told, if you begin small, it will help you in the long term.
The only thing to remember is that with anything SEO related, it will always take consistency in the quality content and technical changes you make.
If you’re ready to take your site’s SEO to the next level and want assistance, get in touch with us for more information about our SEO service.