More and more businesses are taking advantage of the benefits PPC advertising and Google AdWords campaign in order to reach new audiences and increase revenue. But what is it about PPC ads and Google AdWords specifically that is beneficial for …
Google is now introducing new smart display campaigns, which applies machine learning in order to optimise your AdWords PPC campaigns. What are Smart Display Campaigns? Google is using automation in order to optimise targeting, bidding and your ads in order …
Early last year, Google changed the AdWords ad label from a yellow to a green. But now, Google has changed the AdWords PPC ad label even further, and seems to have rolled it out to everyone. Google is starting to …
Twitter has introduced a new way to advertise in the platform, allowing brands to choose between advertising to gain website visits, or to drive conversions
SEO and PPC search marketing offer two ways of getting your business found online - but when is it best to utilise either method for your business?
Google has announced it is rolling out new price extensions, allowing AdWords PPC advertisers to showcase prices for products and services within the search results.
Google has announced a new host of changes for AdWords - including how cross-device bids work, new responsive display ads, and local search ads.
Google announced new changes - including mobile-first bids, local search features, responsive display ads, and, more characters for text search ads across all devices.
Google has made new changes to how PPC works, by removing AdWords ads from the right sidebar, and increasing SERP PPC ads to 4. But what should you do next?
The start of a new year is a great time to take advantage of a less crowded digital marketplace - so what can be done to enhance your digital marketing efforts?