Google has introduced a new ad format, named Responsive Search Ads, that allows advertisers to input 3 different headlines which AdWords will then optimise to get the best results.
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More and more businesses are taking advantage of the benefits PPC advertising and Google AdWords campaign in order to reach new audiences and increase revenue.
Google is now introducing new smart display campaigns, which applies machine learning in order to optimise your AdWords PPC campaigns.
Remarketing with Google AdWords can influence customers to return to your site to fulfil a sale or enquiry, but how does it all work, and how can it benefit your business?
There’s a lot more to Pay Per Click Marketing than you may realize. Undertaking a retargeting PPC campaign may be just what you need to convert potential customers/clients into real leads.
If you think that your PPC Campaign simply requires money, you’re wrong. There’s a little more to it than that. Today, the amount you pay per click is determined by your Cost Per Click bid, your Click Through Rate and …