Data is essential to informing your digital marketing strategy, but the data we can extract is evolving. “Big data” is a term that refers to huge data sets which can be analysed computationally in order to reveal trends and patterns which …
digital marketing Archive
B2B digital marketing is becoming more advanced, but what trends will you need to watch through 2016 into 2017?
Digital marketing for mobile devices can take a backseat for many businesses - but now that mobile has overtaken desktop internet usage, we know mobile marketing is an integral part of any strategy.
SEO and PPC search marketing offer two ways of getting your business found online - but when is it best to utilise either method for your business?
Google has announced it is rolling out new price extensions, allowing AdWords PPC advertisers to showcase prices for products and services within the search results.
Personalisation is now advanced, allowing for deep customer relationships that encourages conversions - but what are the main benefits?
The UK has voted to leave the EU - but where does all this uncertainty leave online businesses, and how will this affect digital marketing efforts?
Content marketing is at the heart of any effective digital marketing or SEO strategy - but developing a content marketing strategy before getting started is the best way to ensure the best results.
Digital marketing campaigns have become more creative than ever, with many different platforms to deliver branded content to your audiences.
Google has announced a new host of changes for AdWords - including how cross-device bids work, new responsive display ads, and local search ads.