Smartphones are everywhere, and apps are all the rage. But does your business need an app, or could a mobile-friendly responsive web design be the answer?
Websites using large adverts to encourage app downloads may no longer be mobile-friendly, and could lose out on search engine rankings, says Google.
Meerkat became a hit at SXSW, but Twitter's Periscope shows all the hallmarks of a top app; so which app is best, who will win, and how can brands use them?
Gone are the days when getting found online was only about having a keyword optimised website. Now getting found is about content marketing and more specifically about knowing how your audience consumes content. As technology has changed, new tools have …