Google has launched the free Google Attribution tool, which helps to collect multichannel attribution data, and feed this back into AdWords and DoubleClick Search in order to inform bidding optimisations. Google Attribution was announced before the annual Google Marketing Next …
Google has stated that it has managed to capture over four billion store visits, after a user has clicked on an ad from Google. This is an increase up from one billion in early 2016, and this is only set …
Early last year, Google changed the AdWords ad label from a yellow to a green. But now, Google has changed the AdWords PPC ad label even further, and seems to have rolled it out to everyone. Google is starting to …
Google has announced it is rolling out new price extensions, allowing AdWords PPC advertisers to showcase prices for products and services within the search results.
Google has announced a new host of changes for AdWords - including how cross-device bids work, new responsive display ads, and local search ads.
Google announced new changes - including mobile-first bids, local search features, responsive display ads, and, more characters for text search ads across all devices.
Google has made new changes to how PPC works, by removing AdWords ads from the right sidebar, and increasing SERP PPC ads to 4. But what should you do next?
Google recently announced a new feature for Analytics and AdWords called Smart Goals, to help businesses optimise for conversions.
New AdWords features have been announced by Google, with Customer Match being the most notable addition, introducing email list uploads for targeted adverts.
Google held a livestream event to announce new Mobile Innovations for AdWords, but what have Google done to make AdWords even more effective on mobile devices?