For PPC, there are many new technological advances on the horizon that will change how we find an audience for our ads online. This includes artificial intelligence, better audience targeting, improved attribution as well as many other advances. However, these …
Facebook has long been the giant of the social media world, but it continues to grow in the advertising space, and is rapidly expanding into other areas. Which suggests, why aren’t B2B businesses making the most of Facebook? While Facebook …
Twitter has introduced a new way to advertise in the platform, allowing brands to choose between advertising to gain website visits, or to drive conversions
Google has announced it is rolling out new price extensions, allowing AdWords PPC advertisers to showcase prices for products and services within the search results.
Facebook has opened up the Canvas advertising platform to all brands - meaning more ways to create engaging and interactive ads.
The start of a new year is a great time to take advantage of a less crowded digital marketplace - so what can be done to enhance your digital marketing efforts?
New AdWords features have been announced by Google, with Customer Match being the most notable addition, introducing email list uploads for targeted adverts.
Websites using large adverts to encourage app downloads may no longer be mobile-friendly, and could lose out on search engine rankings, says Google.
Advertising on Google is a key aspect of digital marketing, and can reinforce SEO, so we address some common questions around creating and maintaining an effective AdWords Campaign.
Could Facebook's Atlas and people-based marketing defeat Google AdWords at its own game? And can Google's cross-device conversion estimations fight back?