Twitter has introduced a new way to advertise in the platform, allowing brands to choose between advertising to gain website visits, or to drive conversions
Google has announced it is rolling out new price extensions, allowing AdWords PPC advertisers to showcase prices for products and services within the search results.
Facebook has opened up the Canvas advertising platform to all brands - meaning more ways to create engaging and interactive ads.
The start of a new year is a great time to take advantage of a less crowded digital marketplace - so what can be done to enhance your digital marketing efforts?
New AdWords features have been announced by Google, with Customer Match being the most notable addition, introducing email list uploads for targeted adverts.
Websites using large adverts to encourage app downloads may no longer be mobile-friendly, and could lose out on search engine rankings, says Google.
Advertising on Google is a key aspect of digital marketing, and can reinforce SEO, so we address some common questions around creating and maintaining an effective AdWords Campaign.
Could Facebook's Atlas and people-based marketing defeat Google AdWords at its own game? And can Google's cross-device conversion estimations fight back?
Over a period of 9 years, interest in Google Adwords, more informally known as Pay Per Click or PPC, has more than quadrupled. A phenomenal feat considering the rise of other popular marketing methods such as content marketing and email …