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Why Instagram Poses a Paradigm Shift for B2B Marketing

Olivia Kelly 30/09/2020
Instagram marketing
Named as the ‘most effective marketing channel of all’ by a recent Omobono study, social media marketing has become a key component of any B2B marketing strategy, bringing with …
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Google Shopping Listings Go Free Worldwide

Adam Barsby 30/09/2020
Back in April 2020, Google announced that businesses would be able to list Shopping products for free. Google Shopping had free listings for US merchants, beginning with the Shopping …
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Google Ads Digital Services Tax Fees Passed onto UK Advertisers

Adam Barsby 30/09/2020
Early in September, Google announced that it will be passing on the costs of the new Digital Services Tax onto advertisers, meaning that click costs will be rising by …
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Google Maps Update Adds Social Profiles & Community Updates

Adam Barsby 29/08/2020
When people think of social media, Google Maps doesn’t tend to get mentioned. However, Maps is now more social than ever, with new profiles rolled out worldwide. What’s the …
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Google Chrome introduces “Fast Page” Label for Fast Load Speeds

Adam Barsby 28/08/2020
Google is introducing a new label to the Chrome browser, which highlights particular pages with speedy load times. The browser will show a “fast page” label which is based …
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Facebook Launches “Paid Online Events” For Free

Adam Barsby 28/08/2020
Facebook has launched a new feature which allows SMBs to host paid online events. The new tool is said to be free for at least a year. This is …
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How Your SEO Strategy Needs to Change for Post-Lockdown & COVID

Adam Barsby 28/07/2020
As you are likely aware, more people have been spending time online during lockdown, and as multiple countries ease out of lockdown and (hopefully) a post-COVID world, consumer behaviour …
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How Social Media Marketing will change Post-Lockdown due to COVID

Adam Barsby 27/07/2020
Social media usage has risen during lockdown – Facebook’s Daily Active Users increased by 11% compared to last year. So now that the UK and most of the world …
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Instagram introduces “Shop” tab in Explore for Social Shopping

Adam Barsby 27/07/2020
Instagram is taking the next step towards offering an on-platform shopping experience via a “Shop” section included within the Explore tab, which shows items available to purchase in a …
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How Digital Marketing & Ecommerce Changed During Lockdown: Statistics to Inform Your Strategy

Adam Barsby 30/06/2020
No-one saw it coming, but the world has changed since only March 2020. Society at-large has significantly changed, as has the daily lives of virtually everyone around the globe. …
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