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Launching in just one month, Google has shared new details on the forthcoming page experience update. The update will look to improve how Google spots good and bad websites …
Vital for searchability and visibility, search engine optimisation (SEO) makes a huge difference to the success of your website and business. Yet, thanks to Google updates and other search …
Earlier in March 2021, Rand Fishkin of SparkToro posted an update claiming that in 2020, two thirds of Google Searches ended without a click. From January to December, 2020, …
As we approach a year since the beginning of the pandemic, the online retail space has seen a lot of fluctuation. But overall, the percentage of internet sales to …
“Content is king” You’ve probably heard that before. In fact, it’s been around since Bill Gates published it 25 years ago. But what actually makes content king? Site content …
What is technical SEO? To put it simply, technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages by …
“Social media is a hugely influential marketing platform” This is no marketing revelation, yet the belief that social media marketing is only for B2C companies, even now, is keeping …
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes …
User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming Google Page Experience update. Google is constantly looking for new …
In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce …
