“Dark social” may sound sinister, but it’s a fairly innocent term that is used to describe sharing on social media or other messaging platforms that provides traffic to your site that cannot be accurately tracked with analytics. Dark social has …
Social Media Marketing Archive
Social media has become the go-to place for finding out what is going on with the world. But now social media and live stream videos have merged into platforms themselves, including Periscope, Facebook Live and Meerkat, for a start. Why …
Twitter has introduced a new way to advertise in the platform, allowing brands to choose between advertising to gain website visits, or to drive conversions
Twitter has finally announced new changes for exclusions to the 140-character limit, and also how Retweets work.
Facebook recently held its F8 developers conference, with CEO Mark Zuckerberg announcing on stage a look into what Facebook has in store for the future of social media.
Facebook has opened up the Canvas advertising platform to all brands - meaning more ways to create engaging and interactive ads.
New Customer Service features have been announced by Twitter, allowing businesses to privately message customers, and utilise Customer Feedback Surveys.
Twitter has announced a new algorithm that shows "best-of" tweets and video ads above the most recent on the timeline - so what does it mean for brands?
Twitter is reportedly considering extending the character limit to 10,000 for tweets, but what will this mean for marketers and brands that use the platform?
Live video streams are becoming more popular, with both Twitter and Facebook getting in on the action. Now, Facebook Live has introduced subscribe buttons.