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Are Pinterest ads worth it?

There are a million and one social platforms that businesses can choose from that’ll help market themselves online. And, of course, out of the many, most businesses only hear of or want to use Facebook, Instagram, Twitter, and even LinkedIn...

The Benefits of Paid Social Media Advertising for Businesses

Dismissing paid social media advertising as an unnecessary expenditure for a business can be a big mistake. Many brands see the value paid social advertising offers them, and it is often quite obvious that paid social offers a big opportunity...

Social-Media

How To Save Time On Social Media Efforts

Employees will have to put on several different hats when working for some businesses, whether it be the HR hat that moves to a Marketing hat or Project Management hat that moves to Events or Finance Hat. And with many...

5 New Updates On Instagram This Month

This month, we discovered several new social media updates and features that are currently in trials or are ready to launch shortly. Known to be one of the best platforms, Instagram has seemed to push the boundaries through new fantastic...

Pros & Cons of Social Media for Businesses

In the past 5 years, digital marketing has taken a powerful grip on industry advertising and promoting. Gone were the days when marketing began and ended at traditional TV, radio or general word of mouth. Though these types of marketing...

Instagram icon on iphone

Instagram is ‘No Longer a Photo-sharing Platform’

Last month, the head of Instagram, Adam Mosseri, announced on his Instagram and Twitter pages that Instagram was no longer a photo-sharing platform but a general entertainment app. He explained that from recent customer research, ‘the main reason users used the platform...

Facebook’s New Update Sees Businesses Reach Customers Across Apps

Following Shopify’s expansion with Google – an expansion that brought shopping to a multitude of Google’s platforms – last week Facebook announced that it would be adding even more apps to its e-commerce shopping experience, including WhatsApp and Marketplace. Several...

Instagram marketing

Why Instagram Poses a Paradigm Shift for B2B Marketing

Named as the ‘most effective marketing channel of all’ by a recent Omobono study, social media marketing has become a key component of any B2B marketing strategy, bringing with it a list of B2B social platforms: Facebook, Linkedin and Twitter....

Facebook Launches “Paid Online Events” For Free

Facebook has launched a new feature which allows SMBs to host paid online events. The new tool is said to be free for at least a year. This is a move from Facebook to help small businesses through the current...

TikTok for Business Launched for Advertisers

TikTok has announced a new portal for businesses to manage advertisements, which shows they are serious about becoming a platform for businesses to advertise and reach new audiences. TikTok for Business is a good step towards making some real changes...