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Continuous Scrolling Comes To Search On Mobile

Each year, digital marketing platforms find new ways to develop the experiences for their users. Whether it’s new updates and features to social media, Google AdWords or Google search, new things emerge for us users to enjoy. And, this month...

Shopify Embarks On Global Expansion With Google

Global ecommerce company, Shopify, has expanded its partnership with Google. This will enable Shopify’s more than 1.7 million sellers to have access to a much broader range of Google’s platforms and will mean Shopify products will now be discoverable to...

How Google AI Search Updates Will Impact Your Rankings

Having already made some changes this month, and with more updates following by the end of the year, Google’s AI algorithm improvements are likely to create more diversity in the search results. And in consequence, several degrees harder for SEO....

Google Shopping Listings Go Free Worldwide

Back in April 2020, Google announced that businesses would be able to list Shopping products for free. Google Shopping had free listings for US merchants, beginning with the Shopping tab which later expended to the main SERP. Now Google has...

Redesigned Google Results for Local SEO Directories

Google is always tweaking how the search results appear and where sites rank, but Google has taken another step forward in how it showcases local SEO results including directories. These changes seem to be live across Europe – noted in...

Third-Party Cookies Ending in Google Chrome by 2022

In a strange fashion, Google has opted to protect the data and the privacy of Chrome users by announcing that the Google Chrome browser will be phasing out the use of third-party, cross-website cookies. What’s the big deal with third-party...

Google’s BERT Search Algorithm Helps to Understand Natural Language

Google has released BERT, which includes new neural networking techniques which helps to understand intentions behind search queries. BERT is Bidirectional Encoder Representations from Transformers. What is BERT? BERT is one of the biggest updates to Google’s search algorithm in...