Category: Digital Marketing

Marketing automation can do many different things to benefit your business, but how does it actually work?

Content marketing is an ongoing process, and it’s likely you have old content that still attracts traffic, or is still relevant and has been gaining less traffic as the …

The manufacturing industry can be very competitive, and even if you are in a specific niche where you are the front runner, it’s likely there are competitors hot on …

LinkedIn announced LinkedIn Live – its own live video broadcasting service to rival other social media sites. LinkedIn has come late to the game – but this may be …

Google has announced that it is introducing more room for text within call-only Google Ads - which is an extension of the previous expanded text ads.

Google Ads are commonplace, and even Facebook Ads are used by a wide array of businesses. But LinkedIn Advertising still goes somewhat under the radar – and this is …

Industry 4.0 relates to the ongoing transformation of manufacturing technologies in the digital age. This includes the internet of things, or IoT, cyber-physical systems, cloud computing, cognitive computing and …

Content marketing has come a long way, and in some ways is still in its infancy. More and more businesses have now seen what content marketing can achieve, for …

Many businesses are advertising on Facebook now – with Facebook claiming there are over 26 million advertisers on the platform. However, there’s a significant number of businesses failing to …

Amazon has slowly but surely been growing the ad business side of the overall business, and is set to really take the fight to Google and Facebook that currently …