Data is essential to informing your digital marketing strategy, but the data we can extract is evolving. “Big data” is a term that refers to huge data sets which can be analysed computationally in order to reveal trends and patterns which …
Digital Marketing Archive
“Dark social” may sound sinister, but it’s a fairly innocent term that is used to describe sharing on social media or other messaging platforms that provides traffic to your site that cannot be accurately tracked with analytics. Dark social has …
Social media has become the go-to place for finding out what is going on with the world. But now social media and live stream videos have merged into platforms themselves, including Periscope, Facebook Live and Meerkat, for a start. Why …
Twitter has introduced a new way to advertise in the platform, allowing brands to choose between advertising to gain website visits, or to drive conversions
Video is an increasingly important content format for digital marketing - and more businesses are using content to build an audience, and generate revenue.
AMP pages are rolling out globally across Google's mobile search results. Google has stated that the global rollout will be complete by the end of 2016.
B2B digital marketing is becoming more advanced, but what trends will you need to watch through 2016 into 2017?
Digital marketing for mobile devices can take a backseat for many businesses - but now that mobile has overtaken desktop internet usage, we know mobile marketing is an integral part of any strategy.
SEO and PPC search marketing offer two ways of getting your business found online - but when is it best to utilise either method for your business?
Google has announced it is rolling out new price extensions, allowing AdWords PPC advertisers to showcase prices for products and services within the search results.