Digital marketing has evolved throughout 2018 into 2019 with a number of new digital marketing trends - but which ones can help SMEs grow online?
Digital Marketing Archive
Instagram's shopping service expanded into the UK back in March 2018, and is becoming a very viable option for ecommerce retailers to expand their audience and attract new customers online.
For businesses in the furniture and fabrics industries, image matters. That’s why having a top-quality website with a focus on highlighting the luxurious nature of your products and brand is vital for success.
Analytics is at the heart of any digital marketing strategy, and attribution is what analytics is built upon.
Many engineering and manufacturing firms fail to see the importance in their online presence, which has proven to be a mistake time and time again.
Bing is planning to roll out functionality that would allow advertisers to target ads using LinkedIn audiences.
When you're looking at putting together a PPC advertising campaign for your business, you're likely to think of Google straight away. But Bing Advertising is a viable alternative.
Google has introduced a new ad format, named Responsive Search Ads, that allows advertisers to input 3 different headlines which AdWords will then optimise to get the best results.
The EU's General Data Protection Regulation, or GDPR, is coming into play May 25th 2018. The new regulation will have a huge impact on digital marketing, and what digital marketers can and can't do.
Facebook has announced it will be shutting down one of the richer sources of data available to advertisers, as third-party consumer data will be removed from Facebook's advertising platform.