Category: Digital Marketing

How does your business get started in developing a content marketing strategy that helps deliver on your business goals?

Many businesses now use Facebook Ads in order to improve brand awareness, increase traffic and ultimately generate business online - but what are the benefits?

PPC advertising has many benefits for small businesses – especially Google Ads. Google Ads, formerly known as AdWords, has long been an effective way to generate more traffic to …

Paid advertising is a must for most businesses these days, whether you are making the most of paid search advertising or paid social advertising. Social media has become a …

For any retail business, whether an online retailer or otherwise, digital marketing plays an increasingly important role. Consumer demand is higher than ever for online purchases and interactive experiences …

By 2021, it is estimated there will be more smart speakers used around the world than tablets, according to Canalys. The smart speaker base will grow from around 114 …

Marketing automation can do many different things to benefit your business, but how does it actually work?

Content marketing is an ongoing process, and it’s likely you have old content that still attracts traffic, or is still relevant and has been gaining less traffic as the …

The manufacturing industry can be very competitive, and even if you are in a specific niche where you are the front runner, it’s likely there are competitors hot on …

LinkedIn announced LinkedIn Live – its own live video broadcasting service to rival other social media sites. LinkedIn has come late to the game – but this may be …