Digital Marketing Archive
Google Ads are commonplace, and even Facebook Ads are used by a wide array of businesses. But LinkedIn Advertising still goes somewhat under the radar – and this is undeserved. Especially if you are in a B2B environment, LinkedIn Ads …
Industry 4.0 relates to the ongoing transformation of manufacturing technologies in the digital age. This includes the internet of things, or IoT, cyber-physical systems, cloud computing, cognitive computing and more. One big factor that manufacturing firms have left out of …
Content marketing has come a long way, and in some ways is still in its infancy. More and more businesses have now seen what content marketing can achieve, for both branding and generating results, and so we have seen many …
Many businesses are advertising on Facebook now – with Facebook claiming there are over 26 million advertisers on the platform. However, there’s a significant number of businesses failing to make the most of the powerful advertising options Facebook offers. So …
Amazon has slowly but surely been growing the ad business side of the overall business, and is set to really take the fight to Google and Facebook that currently dominate the online advertising space.
PPC advertising has long been a very powerful way to get more visitors to your website, find new customers and ultimately generate revenue. But still, some business owners or managing directors do not understand the impact it can have on …
Google is officially closing down Google+. Google has planned to shutdown the platform for consumers in August 2019, citing low user engagement.
Digital marketing has become a necessity in today’s world – and many SMEs and small business owners have only just come to realise this. But where do you start when it comes to developing a digital marketing strategy that delivers …
Here are the reasons you should consider incorporating video marketing into your digital marketing strategy, your content marketing and your social media advertising.
Software and SaaS products play a pivotal part of daily life at work and at home. So when it comes to marketing software and SaaS, a digital marketing strategy is essential for companies to finding success online.
