Digital Marketing Archive
Paid advertising is a must for most businesses these days, whether you are making the most of paid search advertising or paid social advertising. Social media has become a pay-to-play game, as Facebook and other platforms limiting how much reach …
For any retail business, whether an online retailer or otherwise, digital marketing plays an increasingly important role. Consumer demand is higher than ever for online purchases and interactive experiences that blend the on and offline retail worlds. Having an effective …
By 2021, it is estimated there will be more smart speakers used around the world than tablets, according to Canalys. The smart speaker base will grow from around 114 million to 208 million in 2020. The US is the largest …
Marketing automation can do many different things to benefit your business, but how does it actually work?
Content marketing is an ongoing process, and it’s likely you have old content that still attracts traffic, or is still relevant and has been gaining less traffic as the months and years go by. But what can you do to …
The manufacturing industry can be very competitive, and even if you are in a specific niche where you are the front runner, it’s likely there are competitors hot on your tail. The marketing landscape is always changing, with algorithm changes …
LinkedIn announced LinkedIn Live – its own live video broadcasting service to rival other social media sites. LinkedIn has come late to the game – but this may be a significant step forward for businesses they may rely on LinkedIn …
Google has announced that it is introducing more room for text within call-only Google Ads - which is an extension of the previous expanded text ads.
Google Ads are commonplace, and even Facebook Ads are used by a wide array of businesses. But LinkedIn Advertising still goes somewhat under the radar – and this is undeserved. Especially if you are in a B2B environment, LinkedIn Ads …
Industry 4.0 relates to the ongoing transformation of manufacturing technologies in the digital age. This includes the internet of things, or IoT, cyber-physical systems, cloud computing, cognitive computing and more. One big factor that manufacturing firms have left out of …
