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Why Email Marketing is Essential for your Business

Email marketing has played an essential role in any company’s marketing strategy. For many, email marketing is still considered an underrated marketing tool, so much so that some companies only use it to send out a one-off email every now...

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5 Do’s and Don’ts of Email Marketing

There’s no other channel like email marketing. Even after so many years and with so many other communication methods, email marketing is still a popular method a great number of companies have chosen to use. Why, you may ask? Well,...

Where To Start With Digital Marketing

4 digital marketing focuses to start with for your business You have a business and want to try out a new form of digital marketing but are unsure how and where to start. If this problem has swirled around in...

5 Reasons To Use Digital Marketing For Your Business

What is digital marketing? According to HubSpot, “Digital marketing encompasses all marketing efforts that use an electronic device or the internet.” In simple terms, digital marketing is the use of the internet and online digital technologies to sell and promote a company’s products...

Google’s Title-Tag Update Shakes Up Rankings

Google has officially confirmed it has updated the way it generates web titles in search results. “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This...

Apple v Facebook: What ATT Means For Advertisers & Users

“They collect thousands of pieces of information about you to create a digital profile that they sell to others…This has been happening without your knowledge or permission. Your information is for sale. You have become the product.” Above was taken...

All You Need To Know About The New Google Analytics 4

In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce moving online and businesses under increased pressure, insights into what drives...

How COVID-19 has Affected Digital Marketing

COVID-19 has had a profound impact on daily life and businesses. All industries have felt the effects which include closed schools, social distancing, closed public spaces and closed borders. When it comes to the online world, it has also changed...