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The Importance Of Web Analytics For Business Growth

Website analytics allows you to review how visitors are directed to your website and how they behave once on the site. By understanding this data, it can enable you to retain customers, attract more visitors and even increase your conversion...

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Importance of Website Analytics

Are you a marketer or business owner? Have you recently set up your website but aren’t sure what else needs to be done to it?   If you don’t know already, website analytics is one tool that you should know about...

Youtube Analytics Set To Update Views & Revenue

YouTube is working on giving marketers and creators a more in depth analysis about video performance, including enhanced detailed reports on the sources of views and revenue. Understanding the sources of income and the views for various video formats is...

Dark Social: What You Need to Know for Digital Marketing

"Dark social" may sound sinister, but it's a fairly innocent term that is used to describe sharing on social media or other messaging platforms that provides traffic to your site that cannot be accurately tracked with analytics.

Rich Snippets you can do yourself

Just because your website is listed on the first page of Google, doesn’t mean YOUR link will be the one that gets clicked. If your competitors are using rich snippets, or if they’ve posted content that makes use of rich...

A Digital Round Up of 2013

As always, it’s difficult to sum up an entire year in just one short post. For this reason I’ve chosen to highlight the key events that had an impact on the digital industry (most notably updates to Google’s search ranking...

Google Keyword Planner replaces Keyword Tool

Last month the Google “Keyword Planner” replaced the “Keyword Tool”. Starting September 1, the Keyword Planner Tool was moved out of its beta phase and shortly after, the Keyword Tool was removed. The main difference between the two is that...

Google Keyword Data Wipeout

Last month, Google upped the ante on returning (not provided) keyword data, meaning that even MORE searches are encrypted, making measuring via ‘keyword’ almost redundant. Going forward, what are the problems with not having access to keyword data and, more...

Direct Traffic in Google Analytics

Understanding Direct Traffic – Part 1

Direct traffic isn't just the traffic that comes directly to your site because someone has typed your URL into the address bar. There's a lot more to it. Actually, direct traffic often includes referrals from emails, instant messenger chats, untagged...

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Pinterest Has Joined the Game – Analytics for Businesses

On Tuesday morning Pinterest rolled out its first official web-based analytics tool. This free tool allows verified Pinterest website owners to track a user’s engagement with their boards and pins and to get insight into the images that people are...

Read Later tools are changing the web as we know it

I began writing this blog post as a review of read later apps like Pocket, Instapaper, Readability and Evernote Clearly, but as I wrote, I realised that the impact of these applications isn’t just huge for advertisers, it’s huge for Search Engine...

Google Plus, Privacy & the ‘not provided’ statistic

If you use Google Analytics you know how frustrating that ‘not provided’ label is but do you know why it’s there? Turns out it’s got to do with being logged into your Google account and guess what? It’s all in...

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Bounce rate, time on site and pages per visit

There are three very important metrics to pay attention to in Google Analytics. If you’re not already using them to inform some of your digital decisions, find out how they work and what they can tell you about your own...