Author: Olivia Kelly
“Content is king” You’ve probably heard that before. In fact, it’s been around since Bill Gates published it 25 years ago. But what actually makes content king? Site content …
What is technical SEO? To put it simply, technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages by …
“Social media is a hugely influential marketing platform” This is no marketing revelation, yet the belief that social media marketing is only for B2C companies, even now, is keeping …
If there’s one thing we know about search engine optimisation (SEO), is that it is constantly evolving. 2020 saw Google refine and tweak its algorithm to incorporate new technologies …
At least twice a year, Google make significant, broad changes to their algorithms. These changes are referred to as “core updates” and keeping up to date with these changes …
User experience is nothing new, but in May 2021 it is becoming more important than ever with the upcoming Google Page Experience update. Google is constantly looking for new …
In October, Google announced the release of a major update that promises to benefit both marketers and business owners alike. That update was Google Analytics 4. With more commerce …
Having already made some changes this month, and with more updates following by the end of the year, Google’s AI algorithm improvements are likely to create more diversity in …
In the bid to stay connected during the pandemic, people are communicating online now more than ever and whenever we think of social media connectivity, the Facebook family usually …
Named as the ‘most effective marketing channel of all’ by a recent Omobono study, social media marketing has become a key component of any B2B marketing strategy, bringing with …
