Author: Olivia Kelly

Google has officially confirmed it has updated the way it generates web titles in search results. “Last week, we introduced a new system of generating titles for web pages. …

It is no marketing revelation that social media is a hugely influential marketing platform. Yet, the belief that social media marketing is only for B2C companies, even now, is …

Following Shopify’s expansion with Google – an expansion that brought shopping to a multitude of Google’s platforms – last week Facebook announced that it would be adding even more …

Global ecommerce company, Shopify, has expanded its partnership with Google. This will enable Shopify’s more than 1.7 million sellers to have access to a much broader range of Google’s …

“They collect thousands of pieces of information about you to create a digital profile that they sell to others…This has been happening without your knowledge or permission. Your information …

Launching in just one month, Google has shared new details on the forthcoming page experience update. The update will look to improve how Google spots good and bad websites …

Vital for searchability and visibility, search engine optimisation (SEO) makes a huge difference to the success of your website and business. Yet, thanks to Google updates and other search …

“Content is king” You’ve probably heard that before. In fact, it’s been around since Bill Gates published it 25 years ago. But what actually makes content king? Site content …

What is technical SEO? To put it simply, technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages by …

If there’s one thing we know about search engine optimisation (SEO), is that it is constantly evolving. 2020 saw Google refine and tweak its algorithm to incorporate new technologies …