More and more businesses are taking advantage of the benefits PPC advertising and Google AdWords campaign in order to reach new audiences and increase revenue.
But what is it about PPC ads and Google AdWords specifically that is beneficial for businesses?
We’ve gone through some of the big benefits, and how it can make a significant difference in your website performance and online strategy when combined with other digital marketing techniques.
If you’re a Managing Director or business owner, you may also find our guide to PPC & Google Ads for MDs and Business Owners helpful.
1. Advertise Directly to People Searching for a Business Like You
PPC ads allows you access to an entire new audience. Whatever platform you advertise on, you can put your ad in front of people who are most likely to be interested in what you have to offer.
For instance, Google AdWords gives you access to the huge audience that Google has, and allows you to direct these people to your website.
AdWords often offers the best results purely because the people you find will be actively searching for a product or service that you offer.
You can ensure your audience is as niche as you would like, allowing you to target specific customers, timeframes, and tailor your ad according to what they search for.
And if you’re a small business, Google Ads has many benefits specifically for small businesses.
2. Targeted Advertising
PPC ads allows you to choose specific terms or interests in order for you to target your perfect audience.
Google AdWords allows you to choose particular keywords people will be searching for, and send them to a relevant page on your site, in order to get the best chance of conversion. Choosing these keywords takes research, but can often reap results if you can target the right audience.
You can also target those who have already expressed an interest in what you have to offer by already visiting your website through Remarketing, which can often generate great results. This is down the fact people do not have to be initially convinced, and are already aware of your brand in some form.
3. Reach the Right People at the Right Time
As you can target people based on keywords, Google AdWords offers much more than finding the right people for your brand.
You can essentially ensure your business is found by potential customers on Google at the precise time they are searching for what you have to offer.
Of course, Google isn’t the only option. In fact, Bing can often be very good value. See our guide to Google Ads vs Bing Ads for more information.
4. Measurable ROI
PPC advertising gives you measurable ROI, which allows you to see exactly what you are getting out of the ads.
You can measure impressions and the number of clicks you are getting, and compare this to your sales and revenue. Measuring the ROI couldn’t be simpler.
5. Brand Exposure
You can get your brand and your message in front of people who otherwise may not even know your business exists.
Google AdWords puts you at the top of the search results, meaning anyone searching for keywords you determine will be exposed to your brand and what you have to say.
6. Immediate Impact
SEO is an incredibly important strategy for any business with a presence on the web. But some businesses lose patience, as it can take months to rank for particular terms.
Google AdWords PPC ads gives you an immediate impact, allowing you to appear at the top of the search results for the terms you want in a matter of hours.
Of course, PPC costs money whereas SEO doesn’t (apart from the time investment), but it can be a lucrative investment when an expert puts your campaign together. PPC allows you to see results of your campaigns in a matter of days or even hours, not months or possibly even years.
That’s not to say SEO isn’t worth the time. SEO is a fundamental part of having a successful website that generates revenue, but PPC advertising is always a big help in converting more potential customers, and finding new audiences.
7. Pay Only When People Click
It’s in the name, but PPC ads means you only have to pay money when someone actually clicks on your ad.
Anyone who comes across your ad is likely to already be interested in what you have to offer, and so paying when they click your ad is usually worth the cost.
8. Limit Your Spend
You won’t receive any unexpected bills, as you can limit your daily ad spend.
You can access AdWords data and see exactly how your budget has been spent, and improve your budgeting going forwards.
9. Advertise Locally or Globally
Google AdWords allows you to reach out to potential customers based on location.
This means you can find customers within a matter of miles from your business, if your target audience is local, or advertise to people in entire countries, regions, or across the globe.
The ads can all be tailored in order to appeal to specific audiences.
If you need help with your PPC or Google Ad campaigns, we offer PPC management services. We have 17 years of experience in helping businesses generate superior results.
If you’d like to kickstart your business into growth, and think PPC could help, get in touch with the team who will be more than happy to talk you through how we can help increase your revenue.