With SEO becoming more recognisable today to help companies strengthen their visibility on search engines, it has become even more important to know the best and proper way to help maintain your visibility in rankings. Once your website has been indexed and is searchable on Google, Bing, or any other search engines, you should be doing some things to help increase awareness through search engines. Here are our 5 areas that you can focus on to support your SEO rankings.
Optimise On-Page Content
Whether you are ranked number 1 right now for something you offer your customers, the truth of the matter is, your competitor could change that. To combat this issue every business will face, no matter the industry, you can do a few things.
First, turn your attention to your websites click-through rate. Analyse each page CTR for your specific keywords to see if any of them have dropped over time. If so, you can be sure Google has noticed it, and that webpage may very well fall in rankings.
Once you have realised what web page you may need to optimise, the next is to figure out the problem. Does the meta title make sense, is the meta description click-worthy, do you have enough content on the page, and are your keywords relevant to your page content? Whatever it may be, think and amend what may be the reasoning. Remember to use your keywords naturally to avoid keyword stuffing because Google frowns upon that for best results.
Switch to HTTPS
If you haven’t noticed the change, don’t worry, not everyone has. To keep a long story short, from 2018, Google changed how we would use HTTP and HTTPS ( S stands for security) for our sites. Before 2018 when it was optional, and web developers had the choice from 2018, Google made it apparent to highlight HTTP addresses as “not secure”. For those that notice, this change has made them feel less confident about using sites deemed as “not secure”, and for some browsers, it could even block your site. Therefore, if you haven’t already, you should move your website to HTTPS, ensuring that every individual webpage has been moved to HTTPS too. Moving your website will help in your drive to maintain your SEO rankings.
Include internal links
Another way to help you stay ranked high is to link to your other pieces of content on your website. For example, if you have a high performing blog reaching a significant number, you can link the keywords or some of the text to other relevant areas of your website such as blogs, products, services etc. Of course, just like keyword stuffing, ensure you don’t go overboard with linking, as Google will see it as ingenuine. Alongside internal links, when creating your content, try to add several different types of anchor text to link to instead of the same word or phrase.
Continue to collect backlinks
You will never have enough backlinks to help with industry credibility. Instead of pausing because you have reached your goal, we encourage you to continue gaining high-level backlinks. Reach out to credible websites, offering them a guest post or even research forum link building. And, remember to check back on your external (as well as internal links) if it breaks overtime or the content needs updating.
Make sure your site is mobile-responsive
Mobile response is one of the most significant issues right now. Many websites are unfortunately not mobile responsive, and this is what Google has been looking at first rather than the traditional desktop sites. Put, if your website is not mobile responsive, it will fall down the rankings. Why? Because over the past years, more and more people are browsing on mobile and not desktops. So, ensure your design is user friendly and accessible for mobile users, with no desktop features or broken links like CTA buttons.
Bonus: Optimise for voice search
And, last on the list goes to voice search. As we already highlighted that most searches happen via mobile, it’s only fitting that a new kind of SEO would be involved. This change has begun, but just as we would optimise our website for keywords, optimising for voice search focuses on keywords people may say. For example, how people ask questions when they speak such as ‘where is the nearest restaurant, or what are the top schools in my county?’ Think about what is relevant to your business and optimise based on your customers’ potential needs and interests.
If you are unsure about what to do next for your website and need further SEO assistance, get in touch with us, and we can discuss ways to improve your business growth online.