Woolies

Woolies supplies trim, upholstery and fittings to owners of classic cars. The company sells to both individual enthusiasts and to the motor trade, and most of its sales are made through its worldwide mail ordering service.

When Woolies turned to Xanthos, it needed Xanthos to set up a fully functioning online shopping facility. Woolies also required a site that would be easy for customers to navigate. Improving the website was a serious investment for Woolies. Initially, Woolies felt a little anxious because it had not dealt with Xanthos before.

Once the site that Xanthos created was up and running, Woolies experienced a sharp increase in enquiries and traffic. In 1999 the old Woolies site was getting 120 visits per week. When the new Woolies site went live, it got 2073 visits within the first month, and today the figure is around 8500.

Above all, hiring Xanthos enabled Woolies to sell directly to customers online for the first time. As a result, Woolies experienced an immediate increase in orders. In the first year after the new website had gone live, increased sales enabled Woolies to achieve a return on investment of 1900%.

Woolies says that the main advantage of the new site is the shopping basket. High quality photos and detailed information on the products help the customers to make the right decision. Customers have told Woolies that they find the website informative and easy to use. For Woolies, another advantage is that customers only need a very few clicks to get to the items they want to buy.

 

In their words:

 

Duncan Allen, who runs Woolies together with Louise Woolstenholmes, says: "It’s great that we can do amendments ourselves, this is what we wanted. Xanthos has always been highly professional and given an excellent level of customer service."

Xanthos services to Woolies:

• E-commerce
• Content Management System
• Bronze Support