Wireframing

What good is a website that isn’t built for your customer?

Wireframing is the structure behind your website that makes it user friendly. It’s a simple process that can save you lots of time and money.

In the same way an architect’s plan maps out the layout of a house before it’s built, taking into account the needs of the people living in it, the wire framing process anticipates how visitors will use your site. Every interaction is designed and evaluated well before the graphic design or programming stage.

Experience your site as your customers will

You can experience what it feels like to use your site in the same way as your customers, without the distraction of design. In the stripped down wireframing format you can ask yourself the all important questions:

• What profile of visitor needs to be persuaded?
• What actions do they need to take?
• What information do they need to take that action?

Not everyone will use your site the same way so it’s important to consider potential user paths before you start building. Wireframing makes it easier to create intuitive pages that help users of all profiles find what they’re looking for, fast.

Keeping you focused on business results

Wireframing works primarily because it keeps you focused on logical business beneficial functions by identifying all entry and exit points or actions users will experience.

After all, when customers find the information they want with ease those clicks are much more likely to become sales.

Plan your success from the start. Contact us to find out how wireframing would work for your business.