Website Conversion

Website conversion is about converting visitors to your website to leads or sales.

People wanting to buy online are notoriously fickle and have plenty of choice. What you offer must chime with a visitor's motivation if you want them to buy from you. The better your website does this the higher your conversion rate will be. Anything that competes or masks the value of your offer can cause anxiety in the mind of the buyer.

So design your pages to facilitate ease of use and remove any obstacle that might cause friction; offer incentives at key points in the sales process; and ensure your offer is the right one. Anything that obstructs will diminish your website's potential to convert.

Anxiety

When visitors come to the point of purchase, their anxiety is at its highest so it is essential to demonstrate that their purchase is going to be a safe one.

Remind them that their privacy will be protected. Make sure that your transaction process is accompanied by reassuring and recognized security symbols.

Unsupervised thinking

Never give your web visitors an opportunity to pause and reflect on their coming purchase. If they do, they may well leave so make sure every element on your website works together to towards a conversion.
Whatever you show must be congruent with your main value proposition and this relationship should be supported on every page of the website. That way people will find the buying process a no-brainer.
At Xanthos, we help you help your customers make their journey through your website and sales funnel to deliver great conversions.

Conversions mean business!