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08450 740 068
Xanthos Limited
Unit 2 Clive Court
Bartholomew's Walk
Cambridgeshire Business Park
Ely
CB7 4EA

Conversion Rate Optimisation

Transform your website with conversion rate optimisation

Conversion Rate Optimisation (CRO) is the process of creating the best possible user-experience on a web page in order to increase the percentage of visitors that convert into customers or leads.

However you are gaining traffic to your website, it's going to be coming at some cost; whether it's money or time. CRO helps boost the ROI of your website, by encouraging visitors to convert, and ultimately increasing leads or  sales generated by your website.

At Xanthos we follow a 5 step conversion rate optimisation process:

Step 1 – Get to know your business


Before beginning any work, we get to know your business, and understand your audience. This is an essential step if we are going to make recommendations for improvement, as each business is different, and the respective audiences work in different ways.

Each user looks for information in a different manner, and moves through the buying cycle at a different pace; which is dependent on many things, such as their business sector, personality, and the form of product or service you provide. 

Step 2 – Research and analyse


Once we have a thorough understanding of your target market, we begin the optimisation process by looking at how your website is currently performing, and why it is that visitors are not currently converting.

There could be a number of factors at play here, including your website's architecture, a poor checkout process, or perhaps the placement and design of your calls-to-actions on your website. Even something as simple as content formatting could play a part in how many of your visitors convert into revenue for your business.

Whatever it is, our aim is to improve how your customers interact with your site, and generate more conversions in the process.

Step 3 – Define solutions 


After our initial analysis of your website, we move into phase three – defining the areas or aspects of the page(s) that need to be adjusted or reworked.

This might involve creating stronger call-to-actions; adjusting website navigation so that it is intuitive and user-friendly, or editing content so that is suits your target market’s persona.

Step 4 – Development and delivery


Once we have outlined and agreed the changes that need to be made, we will provide you with a report documenting what needs to be done so that your developers can implement the changes.

Step 5 – Measure and test


This is an opportunity for you to see what we have done and, if necessary, to lend insight into any further adjustments or changes that need to be made. Once we have completed our initial testing and post-CRO implementation phase, you will have the opportunity to sign up to receive further analytics reports.

Should you wish to find out more about this service, please see the relevant pages: analytics reports for ecommerce businesses, and analytics reports for lead-generation businesses.

To ensure your website stands the best chance of producing conversions and returning your investment, get in touch to see how we can help.