Web Design

Web design - creating the right impression

Your website is a reflection of your business. If it looks dated and is hard to use, people aren’t likely to get in touch. If it’s visually appealing and provides a good user-experience, the opposite is true.

Effective web design is all about making a good first impression; about conveying your value proposition and about making it easy for people to contact you.

At Xanthos we focus on building websites that generate leads. This means that we begin by finding out as much as possible about you and your business. Once we have a thorough understanding of both your company and your clients’ personas, we begin the website design.

Here’s what’s included in our web design service:

• Persona definition
• User experience wireframing
• Design for conversion
• Mobile design

Designing for personas

Each company has between one and four different types of customers/clients who use their site.

The way one person thinks about and uses your website is often different to how someone else will navigate through it. For this reason it is important to design your site so that it is suited specifically to your target audience. At Xanthos we work with you to identify your audience's personas.

Once we've done this, we develop a framework and design that will work for your audience. This is a crucial step in ensuring you generate a return from your investment in web design.

User experience wireframes

Wireframes are schematics that show how the website will work before it is designed or built. They allow you to focus on the user's journey through the website, rather than on the design. 

Following the identification of your client personas, we will develop wireframes for your website that map the user experience. This is critical for larger sites. 

Designing for conversion

Once the wireframes are agreed, we will design your site. We will take into account the specific requirements of your industry and of course your preferences. We will make sure that the value proposition is clear. In all cases we will focus on designing for conversion as this will have an impact on your ROI. 

Mobile Design

A responsive web design is a design that adjusts to fit the screen size of the device you are viewing it on.  As smartphone usage grows, this will become more and more important. However, if you would like a website built exclusively for mobile viewing (typically best for ecommerce websites), we can help you do just this. 

Does your website make an impact?

Every one of the websites we design is tailored to suit your business. From client login areas to detailed enquiry forms and integrated social media facilities, we will design a website that is an asset to your business. To find out more get in touch.