Every company has between one and four different types of customers or clients which use their website. The way one person will use and view your website is often different to how someone else would - and for this reason it is imperative to design your website to suit your target audience.
Xanthos will work with you to identify your audience’s personas, and then develop a framework and design which will work for your audience. This is a crucial step to ensure you generate a return from your investment in your new web design.
Following the identification of your client personas, we will develop wireframes for your website to map your customer experience.
Wireframes are schematics that show how the website will work before it is designed or built. This allows you to initially focus on the user’s journey through the website, before handling the design. You can see one of our wireframes below:
For complex websites we also offer a rapid prototyping service to help you understand exactly how the site will work before designing and developing your website.
A responsive web design is a design that automatically adjusts to fit the screen size of the device it is viewed upon; whether it’s a desktop PC, a smartphone, or tablet device. As mobile device adoption and usage has skyrocketed, having a mobile-friendly website is now a necessity rather than a perk.