Each company has between one and four different types of customers/clients who use their site.
The way one person thinks about and uses your website is often different to how someone else will navigate through it. For this reason it is important to design your site so that it is suited specifically to your target audience. At Xanthos we work with you to identify your audience's personas.
Once we've done this, we develop a framework and design that will work for your audience. This is a crucial step in ensuring you generate a return from your investment in web design.
Wireframes are schematics that show how the website will work before it is designed or built. They allow you to focus on the user's journey through the website, rather than on the design.
Following the identification of your client personas, we will develop wireframes for your website that map the user experience. This is critical for larger sites.
A responsive web design is a design that adjusts to fit the screen size of the device you are viewing it on. As smartphone usage grows, this will become more and more important. However, if you would like a website built exclusively for mobile viewing (typically best for ecommerce websites), we can help you do just this.