Digital Marketing
An optimised video has a 11,000:1 chance of appearing on page 1 of the search results pages. An optimised text based page, a 500,000:1 chance.
But video isn't just about being found. Video engages visitors far more readily than copy, and because you have their attention, a well structured video can give visitors exactly the right message.
In addition, the search engines love video. Google owns Youtube, the largest video media site and the second largest search engine after Google itself.
Video is seriously cost effective, with technology slashing production and editing softwarecosts meaning high definition video is accessible to almost every business.
Video tells a story and people like to watch a story. Video allows people to easily understand your value. Below is a promotional video we recently shot for a client targeted at a niche audience, which clearly and easily demonstrates why their products are market beaters.
The company is Montcalm Care International.
Video is a potent promotional vehicle for many businesses.
Not only is video far cheaper to create and host than TV but its reach far outstrips scheduled TV's; your customers may watch it over and over (reinforcing your brand message) and it can be shared across hundreds of social networking communities, to be seen by millions if it goes viral. But above all, video brings in leads and delivers a great ROI.
Why does video work? Because people do watch them! But they won't watch an epic as their attention spans are limited.
Video is should become an essential part of your online marketing strategy to creates leads and increase the time visitors spend on your website.
A short business video does not need to be dull. It should bring your message to the fore in a creative and watchable way. Make it funny by all means, as long as it adds value to your brand's personality and chimes with its intended audience.
Video is about branding. Video is about customer engagement. Video is about encouraging sharing. Video is about doing something your competitors may not be doing.Keep this combination in mind when thinking about creating your video. What is your goal? Who are you trying to engage? Where will you display it? How do I encourage them to watch it.
Video is particularly effective when promoting a product benefits, such as Montcalm's, shown above
Videos work for the search engines so it is important that it is optmised to ensure the search engines understand what it is about.
As mentioned earlier, Google owns YouTube, so this that will help your wesbite being found.
Bookmarking your uploaded videos on popular social bookmarking sites (such as Delicious.com, Stumbleupon.com and Reddit.com) will create valuable back links to your website.
Email your contact list and tell them about your latest video, add the video or link to your Facebook site, Twitter its existence and measure how many people were led to your website.
To create and then promote your video, you need to have a clear understanding of what you want to say about your brand's values; a good idea of your budget to include marketing; who it is you wish to engage with; and what is it that will appeal to your audience.
Above all, you have to make sure they'll fins and watch it.
Just as with your website, simply creating the video is no guarantee that it will be a success.
Just because you uploaded it to YouTube doesn't mean people will watch it. If they can’t see it, they can't respond to it.
This is why your investment in marketing the video to help viewers to find it, is as important as creating the video in the first place.
Xanthos has the experience and expertise that will help you to achieve success.