Social Media Marketing

Social Media is about People

Businesses are investing heavily in social media because they see the benefit of using it and the danger of not keeping up.

People do prefer to buy from people they know. Your customers want to know more about you and now they use social media to do this.

So if you don’t have a social presence or have one that is under-developed, they may not feel confident enough to do business with you. Social media is the perfect platform for building trust and relationships.

Why use it?

• Better connections and awareness - creating new audiences through profiles on Facebook, Twitter, LinkedIn, Google+, YouTube (and others)
• Impossible to ignore - social media is now a main stream marketing channel
• Better engagement - customers engage much earlier in the sales process and can mean stronger sales
• Your profile - a proper business profile can help turn customers into champions
• Page rankings - search engines will take account of social media when indexing your site. This could affect your page ranking

The power of sharing

Your customers may share their knowledge and experiences with others via Facebook, Twitter, Google+ or LinkedIn so if these comments are positive and useful, your reputation may spread virally through numerous online communities.

Facebook is an ideal medium for businesses-to-consumers to connect whereas Twitter and LinkedIn work well for business-to-business connections. The jury is still out on Google+.

But there are hundreds of other more specialist sites that focus on events, music, content, video, wiki, etc that can be used to broaden peoples’ appreciation of your business and your brand.

By adding tracking code you can measure the performance of your social media campaigns in your Google Analytics account.

Doing it right

Like all forms of marketing, you still need clear objectives and outcomes to make it work effectively. It is by no means a quick fix and requires sustained commitment over time.
Successful social media isn't about big strategic leaps forward. Instead, it’s the result of the baby steps, made day after day, that eventually build up a great momentum and establishes an extensive comment history.

Getting started

Xanthos can help you develop and implement a strong social media strategy so you can create the social bridge between your brand and your customers.