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08450 740 068
Xanthos Limited
Unit 3 Clive Court
Bartholomew's Walk
Cambridgeshire Business Park
Ely
CB7 4EA

Search Engine Optimisation (SEO)

Delivering top ranking results for over 10 Years

The higher your website ranks, the more visitors and sales you are likely to get.

There is no mystery to Search Engine Optimisation (SEO). You just have to do several things right and continually refine what you are doing to ensure that your site ranks highly in the search engines.

Google is the dominant search engine in the UK. Google makes some 400+ unannounced algorithm changes a year. This means that you need to constantly review your results and make adjustments where necessary.

Our 4 step Search Engine Optimisation process:

In order to deliver great ranking results for you, our search engine optimisation services follow a 4 step process:

Step 1: Market and competitor analysis

Before undertaking any search engine optimisation work, we will begin by analysing your website, researching relevant keywords, and researching your competitors – which keywords they are using, how they are ranking and where they are ranking.

This gives us a base on which to construct your SEO strategy. We will advise you which keywords to target and let you know what you need to do in order for your website to achieve a top rank in Google.

Step 2: On-page Search Engine Optimisation

On–page SEO factors that affect how your site will rank in Google include:
  • Your copy or website content
  • Your website coding
  • Your site’s navigation
  • Your internal linking structure
As part of our on-page search engine optimisation services, we will revise your copy to ensure that it is keyword focussed. We will also optimise your HTML code, your navigation, and the internal linking structure used within your website.

Step 3: Off-page Search Engine Optimisation

The most important factor in getting your website ranked high in Google is the quality of the incoming links to your site. We will help you build quality inbound links to your website.

If your business is in a highly competitive market, then your inbound link building strategy will be the most important factor in determining your success.

Social media is playing an increasingly important role in search engine optimisation and we will advise and help you implement the right social media marketing strategy.

Step 4: Reporting and analysis

With Google making regular, unannounced changes to its algorithm, your website needs constant attention to maintain or improve its rankings and performance. We will provide you with reports that measure the SEO and website performance. We will also recommend any changes you may need to make to maintain or enhance the performance of your website.

Find out more

If you would like to find out more about any of our search engine optimisation services, simply give us a call or fill out our enquiry form. We will be happy to provide more information.