Pay Per Click
Pay Per Click advertising allows you to buy traffic on targeted key terms relevant to your business. You do this by running online adverts on search engines.
The main search engines offering this service are Google, MSN and Yahoo.
Unlike banner advertising, you only pay when people click through to your website.
In order to set this up you have to open up an account with one or all of these engines. Select the key words or phrases that are relevant for your business, agree the price you want to pay per click, write your ad and launch it.
Sounds easy? It is!
You can do this yourself if this is the best use of your time and if you can devote the hours of work required to search relevant terms and keep abreast of your competitors and the ever changing landscape in the pay per click market.
Or we can help you!
We have a team of experts who have been working on pay per click since it started. We can do the research for you, set up the campaigns, write the adverts, monitor the performance and run the campaign for you on a monthly basis. Or we can set it up for you and hand it over for you to run after 3 months.
We also take on established campaigns where businesses feel they can no longer devote the resources to running the campaigns or where they need to improve the returns.
Spending on pay per click marketing has increased dramatically over the past year and this has driven the cost of online advertising up. Effective ad management is important for return on investment.