PPC Campaign Management

Google Adwords - increase your sales and ROI

If your PPC campaigns aren’t set up correctly, you could be losing money. In some cases, you could be paying 600% more than your competitors.

Google constantly changes the features and performance of Google Adwords. Like SEO, it isn’t rocket science, but you have to set up your account in the right way, continuously monitor it and take advantage of the new tools made available.

We can help you set up a new account from scratch if you haven’t advertised online before, or help you optimise your current Google Adwords account. We focus on increasing your sales and return on investment.
Our PPC campaign management focuses on generating a measurable improvement in your results.

Campaign set up

We will set up your account or if you already have an account, we will review your current account and make relevant changes. We will create an account structure that is:

• relevant for your business
• differentiates between generic and brand terms
• differentiates between match types if you have a large, complex campaign

Keywords

Understanding what your customers are really searching for lies at the heart of PPC. We will analyse the relevant terms to be used in your campaign.

Using the right match types and making sure you use negative match types is important in generating maximum ROI. We will create the right keyword match types for your campaign.

Ad creation

We will write you adverts using your keywords in the advert.

Landing pages

Landing page relevance and page loading speed all factor into the Google Quality Score. We will create your landing page or work with you to identify the correct landing page(s) on your site. We will make sure that you have the right information on the page.

Google Add-ons

Google Ad extensions can boost your ROI. For example, you can include sitelinks extensions for a branded campaign (or other high performing campaigns). When implementing this single technique for a client, we increased the click through rate by 63% and reduced the cost per click by 35%.

Bid management

We will manage the bidding to ensure that your budget is achieved.

Monitoring

We will monitor the performance of your campaign and make adjustments where necessary. After an initial 90 day period, you can take over your campaign or leave it with us to manage for you.

Xanthos is Google Adwords Certified – contact us to help you with your Google Adwords Campaign