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08450 740 068
Xanthos Limited
Unit 2 Clive Court
Bartholomew's Walk
Cambridgeshire Business Park

PPC Campaign Management

Google Adwords - increase your sales and maximise ROI

Google Adwords Certified PartnerIf your Pay Per Click (PPC) campaigns aren’t set up correctly, you could be losing money. In some cases, you could be paying 600% more than your competitors.

Google constantly changes the features and performance of Google Adwords. Like SEO, it isn’t rocket science, but you have to set up your PPC account in the right way; continuously monitor it, and take advantage of new tools as they are made available.

If you haven’t advertised online before, we can help you set up a new account. If you do already have a Google Adwords or Pay Per Click account, we can help you optimise it. In both cases we focus on increasing your sales and your return on investment.

Our PPC campaign management service focuses on generating a measurable improvement in your results.

PPC campaign management by Xanthos includes:

  1. Pay Per Click campaign set up
  2. Keyword Research
  3. Ad Creation
  4. Landing Page Creation or Optimisation
  5. Set up Google Add-ons
  6. PPC Bid Management
  7. Monitoring

Pay Per Click campaign set up

We will set up your Google Adwords account or if you already have an account, we will review your current account and make relevant changes. We will create an account structure that is:
  • Relevant for your business
  • Differentiates between generic and brand terms
  • Differentiates between match types if you have a large, complex campaign

Keyword research

Understanding what your customers are really searching for lies at the heart of PPC Marketing. We will analyse the relevant terms to be used in your campaign.

Using the right match types and making ensuring you use negative match types is important in generating maximum ROI. We will create the right keyword match types for your campaign.

Ad creation

Using the chosen keywords we will write your PPC advertisements.

Landing page creation or optimisation

Landing page relevance and page loading speed all factor into the Google Quality Score. We will create your landing pages or work with you to identify the correct landing page(s) on your site. We will make sure that you have the right information on the page.

Setup Google add-ons

Google Ad extensions can boost your ROI. For example, you can include sitelinks extensions for a branded campaign (or other high performing campaigns). When implementing this single technique for a client, we increased the click through rate by 63% and reduced the cost per click by 35%.

Bid management

We will manage the bidding to ensure that your budget is achieved.


We will monitor the performance of your PPC marketing campaign and make adjustments where necessary. After an initial 90 day period, you can take over your campaign or leave it with us to manage for you.

What to do next

Whether you want us to set you up with an Adwords account so that you can run your own campaigns, or whether you want us to manage your PPC marketing campaign for you, we can help. Get in touch by contacting us on 08450 740068 or by filling out our contact form