Digital Marketing
The greater your company's online visibility, the more people will visit your site and explore what you offer. And that means more sales.
The ability to generate trust, authority and marketing buzz through online PR plays a crucial role in the marketing of your business and the internet makes it easier for your organisation to be visible to the news world.
Your online PR must connect with those journalists who will spread your message if they deem it newsworthy and timely.
The objective of PR is to create interest.
Start by identifying which media channels matter most to your industry.These will be the ones that your customers read, listen or respond to, and they may not be the channels which you are currently using or be aware of.
What is topical? What is news? What’s worrying your customers? What are your opinions? These are the questions that count. Being contentious, rather than just being informative, can be great way to achieve visibility, provided you aren't totally off the wall.
People who bookmark your pages can spread your story through recommendation sites such as Digg, Stumbleupon and Delicious, and a front page mention on these social networking sites can bring in large visitor numbers.
Certain journalists are likely to be interested in such stories (particularly if you’ve featured before) or after you have pushed out a press release.
Journalists will trust you more and will check you out on Google or Google News which should encourage more authority links to your website.
Is about being newsworthy. The timing of any story is crucial and if connected to a national event, so much the better.
Coordination is the key requiring a clear promotional strategy to hit the right places and people at the right time.
This is where social media, especially Twitter, is hugely important for spreading your news.
Yes it is. But to protect your brand, it must be done correctly.
This is where Xanthos can help you create, optimise and schedule press releases to create the buzz your brand needs.