The ever increasing use of smart phones brings with it new and interesting ways to connect digitally with your customers. QR codes are an excellent example of this. Used effectively, a QR code can help you make an immediate online connection from any offline literature or signage. But what is a QR code and how can it benefit your business?

A Quick Response (QR) code does pretty much what it says on the tin. Essentially, it is a combination of black and white boxes (think two dimensional codes) which holds data within it. Data which when read by a QR code reader from a smart phone can share a digital message, such as contact details (which can be saved straight to the phone), web address and more.

Being Creative with QR Codes

With a little creativity QR codes can be used in many different ways to help share information, a marketing message, direct link to mobile ready web content and more. You may have experienced TV ads that include a QR code at the end of the message instead of, or as well as, their website address.

A QR code is ideal to use on a business card, the recipient can then simply read the QR code with their smart phone in order to instantly acquire your business contact details, without one letter or number being typed. Other locations ideal for QR code placement include:

• On company vehicles
• On product labels or packaging
• A nametag used at a convention, conference or seminar
• As part of all or any offline marketing materials
• On company stationary
• Included on event tickets
• On shop front displays
• On estate agent property details
• On t-shirts and other promotional clothing
• And many more

Creating New Ways To Connect

The trends are clear, consumers are increasingly moving into the mobile online space, whether it’s to socialise, shop, email or simply catch up with the latest news and events. Clever use of QR codes can enable you to take advantage of this ‘digital drive’ by providing an easy way for customers to connect directly with you.

With a QR code in one hand and a little creativity in the other you can direct potential customers online to take advantage of an exclusive offer perhaps, or sign up for a prize draw or coupon without any delay or the risk of forgetting to do it later.

Key to any successful marketing campaign using QR codes is the ability to give the visitor a good experience when visiting your website from a mobile device. Which in conclusion begs the question, is your website mobile enabled? If you would like to explore improving your mobile website experience with the use of QR codes and a mobile ready website, call 08450 740068.