Much like social media for the business-minded person, Linked In has rapidly grown over the last few years to represent the platform of choice for serious networkers the world over. With over 75 million members in over 200 countries, for many small and large businesses alike the question has become not so much "do I need to join?", but more "can I afford not to?".

In the first part of this two-part article we examined the origins of Linked In, how it compares to other social media platforms such as Facebook and what the future might hold. In this article we'll take a look at some useful tips for getting the most out of your Linked In experience.

Using Linked In to Improve Your Network
There are no hard and fast rules – the tips covered in this article are merely suggestions on how to get the most from your social media experience.

Client Focus
For those companies new to the social media experience, it's easy to forget the importance of the 'social' aspect of 'social media'. From a business perspective, it's too easy to focus on promotion, professional credentials and the sales pitch. Whilst these facets all form part of a successful strategy, the budding internet marketer should remember first and foremost that his audience are human.

Linked In is no different. One of the first things you'll be required to do as a new member is to complete a profile. Whilst it certainly helps to inform new contacts who you've worked with and how accomplished your career has been thus far, try not to avoid the temptation to recreate your CV.

Focus on the basics of any professional exchange – who do you help? How do you help them? If they're interested, then provide more detail – including how you are uniquely qualified in your field, or what sets you apart.

Treat your profile as a one-minute style introduction at a networking meeting – stick to the salient points and you can't go wrong.

Get Connected, But Beware...
Once you're up and running, there is of course a very real temptation to go connection-crazy. Connections are the currency of Linked In, accrued either via the search function or through your own contacts' networks. Connections mean opportunities – including the opportunity to convert said connections into business.

If you want to make the most of your Linked In experience, however, be prepared to invest some time and effort into building business relationships that will ultimately enhance your business.

Search For Business
Connections and networking aside, one must not overlook Linked In's usefulness as a way of procuring business. The platform's flexibility allows you to refine your search down to the finest detail – ensuring you find exactly what you're looking for in terms of potential business opportunities.

It's Good to Talk
Communication forms the basis for any internet marketing strategy. It may sound obvious, but many novice users forget this one simple principal – communication is a two way street. Lasting, fruitful relationships are only formed by engaging with your audience, and understanding that sometimes one has to give in order to receive.

Linked In groups allow you to join in discussions, make new connections and stay abreast of the latest news in your field. They're also a great way to help others, demonstrate your professional mastery of a particular subject and fish for potential clients.

What's Happening?
Status updates aren't exclusive to Facebook, and can be used in a similar fashion via Linked In. A great way of staying on your contacts' collective radar, status updates are an ideal non-intrusive tool for a little self-promotion.

However you choose to use Linked In, there is no doubting its potential as a platform from which to add genuine value and growth to your business. If you would like to review the effectiveness of social media marketing activities, contact us.