Use of mobile devices (or 'smart phones' as they are often known) has increased exponentially over the last few years. Thanks mainly to Apple's pioneering iPhone, which uses a simple but revolutionary touch-screen interface, staying online on-the-go is now easier and faster than ever before.

So what does this mean for businesses eager to tap into this new found mobile demographic? Whilst many devices feature full internet browser capability, the rush to create 'mobile-only' versions of popular websites has seen the development of a new and hugely popular market – the mobile website.

Mobile Websites for Business
For many users, smart-phones have become a part of everyday life – accessing train times, cinema listings, the latest football scores and of course GPS (most devices now feature Google Maps or similar application).

Designed specifically to match a smart-phone interface, the emphasis here is on usability, simplicity and efficiency. In this article we'll take a look at some key reasons why creating a mobile website could be beneficial for your business.

Reaching New Customers
According to technology research company Gartner Inc. (www.gartner.com), smart phone use is on the rise – and fast. During the first quarter of 2010 worldwide sales jumped 49% from a year earlier to 54.3 million units. By 2011, industry experts believe the number of smart mobile devices will exceed traditional desktop PCs. With over 50 million iPhones already in the hands of content-hungry consumers – the potential of this market is huge.

Enhance Usability
Most 'full-size' websites aren't designed with tiny screens in mind. From flash issues to font size, assuming your website will cater to mobile devices could be a costly mistake. Mobile sites are developed specifically for the platform. That means ease of use, seamless navigation and a great user experience. It is also a simple way of expanding your brand cross-platform.

Stay Ahead of the Pack
The mobile revolution is still young – adopting the platform at this early stage could pay dividends further down the line. Chances are your main competitor has yet to launch a mobile site, giving you access to a virtually untapped resource of potential clients.

If you would like to explore going mobile for your business, contact us.