If you have a blog and you aren't using Technorati, you're robbing yourself of one of the easiest ways to promote yourself in the blogosphere.

Technorati is fundamentally a giant index of blogs, cataloguing topics and links so you can find the most popular or most interesting blog on any subject.

What is Technorati?
There are millions of blogs online today, and up until Technorati, there wasn't a way to easily search them. Technorati currently tracks over 100 million blogs. If you were looking for a blog on gluten-free recipes, for example, you'd have a hard time finding one if that blog didn't also happen to be the top Google-ranked website.

With Technorati, blogs are indexed and organised by subject. You can include keyword 'tags' to label your posts by topic so that your blog is easily found when someone goes looking for what you have written. You can also notify Technorati every time you add a new blog post.

How to Improve Your Traffic With Technorati
If you already write a blog, you will want that blog to be included on Technorati. You are probably already doing many of the right things, as many of the rules of good blog content also apply here.

• Keep your content relevant and updated regularly. If you always have solid, relevant content and tag it appropriately, you'll become a reliable source of information, and people on Technorati will "Favourite" you, making your blog more popular.
• Link to other people. Don't link just for the sake of linking, if you consistently link to other blogs that have content of interest to your readers, you'll improve your status on Technorati – and you'll improve the chances that other people will link to you.
• Tag and Ping. Never let a post go up without giving it relevant tags so Technorati can find your content. Then notify (called pinging) Technorati when you put up a new post, so they know that you have new information that's been tagged for search.

Getting Insight from Technorati
Technorati can tell you what the hottest blogs are on a multitude of topics. Studying those blogs can show you what your own blog can do better.

Technorati is an open source community project, so developers often create widgets for bloggers on Technorati to get more insight. One great widget, for example, is called "View Blog Reactions" and allows you to see how many readers link to your post in a certain period of time.

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