Like it or not, social media is here to stay. Much more than just a way to stay in touch with friends and family – it's changing the way we do business too. Despite the undeniable presence of the social networking phenomenon, many businesses remain in denial about the need to adopt a social media strategy as part of their marketing plan.

Taking Facebook as an example – according to the latest statistics, there are some 500 million active Facebook pages (Source: Facebook) – a number that is growing at an exponential rate. Out of that 500 million, around half log in on a daily basis, with more than 1.5 million representing local businesses. Now consider that the average user on Facebook has at least 130 friends – the marketing potential rapidly becomes clear.

Getting Social Media Marketing Right From the Start
If you're considering delving into the world of social media, here's a few tips to help you get started.

1. Plan ahead – well, it's what this article is about, after all. A little research and planning will help convert short-term gain into long-term success.
2. It's good to talk – creating an open dialogue with your followers is essential. It helps to build trust and a sense of transparency, lending your brand integrity in the process.
3. Be open – don't be afraid to inject a little identity into your activities. 90% of consumers believe that social media is an appropriate channel for brands, provided the company is transparent about who is talking (Alterian Brands At Risk Report, 2010).
4. Give a little – promotions are a great way to give a little something back to your loyal (or new) customers. It should never just be about what you can get out of your clients.
5. Language – choose your words carefully. Avoid corporate speak in favour of simple language and a casual tone.
6. Don't be too aggressive – have confidence that people will find you. Appearing desperate or chasing new business too aggressively is a sure fire way to turn people off.
7. Allow others to do the talking – creating an open, forum-style environment provides a great opportunity for others to sing your praises. What better recommendation is there?
8. Don't give up – if at first you don't succeed, try and try again. Review your approach, do a little research and try things a little differently. Remember, there's no right or wrong way, but you may have to tailor your approach according to your service/audience.
9. The bigger picture – it's not just about short term gain and quick sales. Social media by definition is all about establishing meaningful relationships. Conversation should always come before conversion.
10. Measurables – milestones are a great way of measuring success. For example, how many fans would you like to have before the end of this month? Set a target, and angle your communication accordingly.

However you choose to engage your audience, just remember it's all about getting out there and getting involved. Letting people know you're there is only half the battle though – a measured, consistent strategy will lay the foundations for social media success. If you would like help planning your social media marketing strategy, call 08450 740068.