Focus Projects
Focus is a specialist training company providing training courses in all aspects of project management and IT including Prince2 Courses and ITIL Training.
Having made substantial progress with their website, Focus were seeking a partner to help them develop their online marketing further. The objective was to grow the business in the most cost effective way.
Xanthos determined an online marketing strategy for developing the online business including promotion through sponsored advertising while optimising the website for the search engines.
We also created a blog and social media connections.
“We think of Xanthos as our partner, not a supplier. In a short space of time they’ve helped us rank organically on page one of Google for our crucial terms.
The Xanthos team are extremely knowledgeable and helpful. When they re-organised our PPC campaign, we were delighted to find an improvement in conversion rates almost immediately. It came back to us better optimised and in excellent shape, and as a result we’re also now spending less on PPC.
Xanthos also advise us on marketing strategy for various channels such as blogging and social media, which will help to grow our traffic and establish greater brand awareness of Focus online. Most of all, Xanthos comprises a results focused team who never take their eye off of the bottom line. We’d wholeheartedly recommend them to anyone.”