Email Marketing Service
As day follows night, when our clients run email marketing campaigns, the traffic to their sites increase and their sales increase.
Spammers make this more difficult for bona fide companies to use this tool. However it is still a powerful form of online marketing.
Email marketing can serve different goals too. Email campaigns can be targeted to drive sales: increase your profits by sending targeted emails at just the right time, prompting your customers to buy one of your products at exactly the time when they are looking for your products.
Email campaigns don’t just have to be sales focused. Campaigns can take the form of newsletters to keep your customers informed of what is interesting to them. This has the effect of keeping your business in the mind of your customer and of enhancing your credibility as an expert in your field.
Contacts
We recommend that you only email customers who wish to be emailed. Make sure you maintain good customer records.
The best way to collect leads/customer information for email marketing is on your website itself. If you have an ecommerce site, ask your customers whether they want to be on your mailing list when they check out.
If you want to collect leads for a newsletter provide a simple sign-up form on your site.
It is important that on your thank you page, you advise your customers to add your site to their safe senders list or white list. This way you reduce the risk of having your emails blocked by their spam filters.
If you buy email lists make sure that they are double-opt in lists. This means that the people concerned have at least 2 instances where they have accepted to receive email communication regarding relevant products or information. Please also check that if you buy lists that the lists are up-to-date.
In our experience cheap lists are often just that! Contacts are likely to be out of date and may have opted out since the list was first created.
Creating Campaigns
The closer you can link your campaign with what your customer is looking for the better.
You can send simple text based campaigns or create templates to send appealing looking campaigns.
The benefit of text based campaigns is that your customers will be able to see everything you send without changing settings on their email programme. Also, many larger businesses only allow text based emails through anyway.
If you are selling visually appealing consumer goods, then a text email is not really going to do it! You need to create a visually appealing campaign with strong calls to action in the message.
There are various software options available so you can set this up and run this yourself. Be warned that if you want good looking campaigns you will need some design and development expertise.
Contact us! We can help develop and manage your campaigns for you.
Some results
C4 carbides launched a new product. Xanthos provided them with an integrated email marketing solution. They sent out a targeted campaign to the customers they knew would be interested in one of their new products. They wanted their clients to click through from the campaign onto the site and download a pdf. 45% clicked through and 80% of those who clicked through downloaded the pdf about the product.
IT Governance runs frequent campaigns. Whenever they send out email marketing campaigns their website traffic increases by 75% on average on the day with a noticeable increase in sales too.
Contact us! Let us do the same for you.