e-Business

Most businesses in the UK today need to have an effective internet presence.

If you currently own a business that has a website do you know:

how many website visitors you have?
how many of those visitors become customers?
how you could improve your site?
why your site cannot be found on search engines?
how to get your customers to your site

Xanthos can help you answer these questions,

Business on the internet is classified in 2 categories:

Business to business – known as B2B
Business to consumer – known as B2C

Both B2B and B2C businesses can do e-commerce - please see our e-commerce section.

We have worked with businesses in both areas.

The purpose of your B2B website is likely to fall into one or more of the following areas:

Generate leads
Sell products to your customers
Improve your service to your customers

Inevitably if you are a medium-sized or larger business you could also use your website to improve communication with your customers. You can also use your website to share confidential information with customers and/or your staff.

Here are some B2B businesses we have worked with to leverage their internet presence.

Example 1 - C4Carbides

Background

A medium sized industrial business selling products to large OEMs

Challenges

C4 Carbides had no website statistics and were unable to identify any leads generated for their business by their website. The website was old and needed updating and they had no way of updating content themselves.

The look and feel of their website did not represent the quality of the product they were selling. They identified that a new website would be a launching pad for their new marketing plan they had devised.

Solution

Xanthos developed an internet strategy for C4 Carbides that included the following:

Redesign of the site to reflect the quality of the products
An application area that would allow them to educate their customers as to the use of their products
An interactive product finder that would enable customers to work out which product would be suited for their problem
A product showcase providing information on each product with technical specifications available for download
Streaming video to show the effectiveness of their products against competing products
Search engine optimisation to ensure that they were found on search engines for relevant product terms
Email marketing so they could target market their customers

Xanthos then designed, built and delivered the solution for C4 Carbides.

Results

Strong positive customer feedback.

Increase in customers signing up to receive information.

Email marketing campaign to announce launch of new product:

45% opened the campaign.
And some 80% of those downloaded the target information.

Visibility of the number of visitors through online statistics

We can do this for you too. Call us now!

Example 2 - Clearview Traffic Group

Background

A company selling advanced technology to worldwide highways agencies. The company also has a number of worldwide distributors.

Challenges

Clearview Traffic's website needed to reflect the gravitas and ability of the business. The website needed to present their case studies in a way that their customers could understand that they could achieve a serious return on their investment with the Clearview Traffic solutions. The website did not reflect the high tech nature of their business and no leads were generated by the site.

Xanthos worked with Clearview Traffic to develop an internet strategy that included:

Redesign of the website to reflect high-tech nature of the products
Application area to allow their visitors to find solutions to their problems
Case study area for clients to find out about the success of the Clearview Traffic products across the world
We identified that information could be cost-effectively shared with the distributors through the implementation of an extranet
Email marketing facility incorporated so they could send quarterly newsletters to their clients about industry news and product launches
Search engines key phrase analysis provided information on which terms people were using to find solutions in their industry

Xanthos then designed, built and delivered the solution.

Results

Visitors rose from nil to 4000 in the first month.

Enquiry received from a blue chip company within first month of going live.

The new website design was so well received that it was used to rebrand all their marketing materials and was also applied to the new businesses which were subsequently acquired.

We can do this for you too. Call us now!

Example 3 - Europa Bioproducts

Background

This company sells a vast range of bioproducts to the biochemical and research industry.

Challenges

They had an e-commerce site that was well out of date and could not be updated by them. This meant that they were spending a lot of time on the phone answering queries.