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08450 740 068
Xanthos Limited
Unit 3 Clive Court
Bartholomew's Walk
Cambridgeshire Business Park
Ely
CB7 4EA

Digital Marketing

Rise above the competition using proven digital marketing techniques

Your online marketing efforts are critical to your business’s success.  Digital marketing done well should increase leads, improve sales and boost your website’s rank in the search result pages.

If you’ve got a website, you need to take the next step. You need to help people find it. That’s where we come in. 

With over 10 years of industry experience, Xanthos is a digital marketing agency that knows how to leverage different online marketing channels in order to increase your online revenue and maximise your ROI.

Our digital marketing services include:

  1. Search Engine Optimisation (SEO)
  2. Pay Per Click Marketing (PPC)
  3. Email Marketing
  4. Content Marketing
  5. Social Media Marketing
  6. Internet Strategy Development

Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is the practice of optimising your website content – both on-page and off-page – for the key terms you want to rank for. The goal of this digital marketing technique is to increase your website rankings in search engines in order to drive a high volume of targeted traffic to your website. 

Pay Per Click Marketing

Pay per click marketing, or advertising, is a digital marketing method that involves bidding on specific keyword phrases in order for your advertisement to show in the search engine results page. The purpose of PPC is to get targeted traffic to your website as fast as possible. PPC is so effective because you can begin ranking for a term as soon as your campaign goes live.

Email Marketing

The power of email marketing lies in the fact that your emails land directly in your customer/client’s inbox. This increases the likelihood that they will be clicked and ultimately that you will then drive additional traffic to your website that will in turn generate leads or improve sales. From seasonal emails to monthly e-commerce emails, your campaigns can contain just about anything.

Content Marketing

Content is becoming increasingly important as search engines like Google strive to provide users with information they will find useful. A successful content marketing strategy can increase your online reach. From online press releases to blog posts and infographics, there’s a style of content to suit every business.

Social Media Marketing

Social media marketing gives your business a greater presence by leveraging the online social sphere. This is a great digital marketing method if you want to generate audience engagement, share information on a regular basis, run competitions, promote special offers, network and generate leads.

Internet Marketing Strategy Development

Digital marketing is a competitive sphere to navigate. Some techniques can take a lot of work, so it is important to ensure you will get something out of the time and effort you spend on the marketing strategy/strategies that you decide to pursue. If you need a strategy or guidance it’s best to use a professional digital marketing agency who can help guide you through the online marketing maze.

Choosing the digital marketing agency that’s right for you

We believe that when it comes to choosing who you want to work with, there are four fundamental things that you need to take into account:
  • Experience – because the online marketing world is incredibly complex, it is important to work with people who remain on top of the digital marketing industry.
  • Strategy – Without a strategy you have no way of knowing whether or not you are making progress. It doesn’t need to be an in-depth marketing plan, but something that lays out the steps you need to take in order to achieve results. 
  • Relationship – Make sure you work with people who take the time to listen to you, to talk to you and to give your business the individual time it deserves.
  • Platforms – Stay abreast of the latest platforms with guidance from digital consultants who are also on top of industry trends and changes.

At Xanthos Digital Marketing we don’t play games. We get results and we do whatever it takes to ensure that the results yield long-term benefits. Contact us to find out how we can help you succeed online.