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08450 740 068
Xanthos Limited
Unit 2 Clive Court
Bartholomew's Walk
Cambridgeshire Business Park
Ely
CB7 4EA

Digital Marketing

Rise above the competition with results-driven digital marketing services

The internet is a more competitive marketplace than ever, and your digital marketing efforts are critical to your online success.

To ensure you are improving sales, increasing leads, or boosting your website's performance, your digital marketing needs to be led with performance and conversions in mind.

With over 14 years of experience, Xanthos is a digital marketing agency that knows how to leverage different online marketing channels to increase conversions and maximise your ROI. The team at Xanthos has extensive experience in a wide range of industries, and can help develop and manage your online campaigns through outsourced digital marketing services. 

Our digital marketing services include:

Digital Marketing Strategy Development

All successful digital marketing plans start with a digital marketing strategy. Without this, it's difficult to judge how you will achieve the results you need, hoping that different marketing efforts stick.

Whether you already have an established online presence, or you need help creating one from scratch, we have the business knowledge and the technical expertise to create a digital marketing plan that will best suit your business needs and maximise your ROI.  Our services cover advising your online marketing strategy, the creation of a digital marketing strategy, and providing web analytics reporting to keep track of your online progress.

Developing a digital marketing strategy can be a daunting prospect, but our digital marketing services can help your brand get found online, and get the results you need your website to achieve. 

Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is the practice of optimising your website content – both on-page and off-page – for the key terms you want to rank for. The goal of this digital marketing technique is to increase your website rankings in search engines in order to drive a high volume of targeted traffic to your website.  

Google AdWords Pay Per Click Marketing

Google is one of the biggest sources of traffic for most businesses, and remains the first place customers begin their research in what businesses like yours have to offer. 48% of mobile users begin their research on search engines, compared to 33% on branded websites.

Pay per click advertising allows you to bid on specific keyword phrases in order for your advertisement to show in the search engine results page. The purpose of PPC is to get targeted traffic to your website as fast as possible. PPC is effective because you receive targeted traffic to your website very quickly, as you can be displayed at the top of the search results as soon as your campaign goes live.

Email Marketing

The power of email marketing lies in the fact that your emails land directly in your customer’s inbox. This increases the likelihood that they will be clicked and ultimately that you will then drive additional traffic to your website that will in turn generate leads or improve sales. From  monthly newsletters to  e-commerce sales emails, your campaigns can play a significant role in increasing leads and/or sales for your business.

Content Marketing

Content marketing is no longer just a buzzword, but has rather become a key asset  that works as the heart of your digital marketing strategy, helping with SEO, social media, customer retention, and much more.

Search engines like Google strive to provide users with information they will find useful, and so content that corresponds with a user’s searches will be displayed. A successful content marketing strategy can increase your online reach, whether it’s through online press releases, blog posts, infographics, or any other format of content. We can help you with both content marketing strategy and content creation.

Social Media Marketing

Social media marketing gives your business a greater presence by leveraging the online social sphere. This is a great digital marketing method if you want to generate audience engagement, share information on a regular basis, run competitions, promote special offers, network and generate leads.

Why outsource your Digital Marketing Strategy Development? 

 
Digital marketing is now an essential part of any business, as you can drive both existing and prospective customers directly to your site by an array of means. We can help unload the strain that developing and implementing a marketing strategy can have on your staff.  
  • Take advantage of our knowledge on which strategies get results 
  • Your staff can focus on what they do best - running your business 
  • Industry expertise with the latest tools and up-to-date knowledge 
  • Optimise your online marketing, and increase ROI with proven marketing methods
  • Get the most for your money with increased sales and leads online  

Choosing the digital marketing agency that’s right for you

We believe that when it comes to choosing who you want to work with, there are four fundamental things that you need to take into account:
  • Experience – because the online marketing world is incredibly complex, it is important to work with people who remain on top of the digital marketing industry.
  • Strategy – Without a strategy you have no way of knowing whether or not you are making progress. It doesn’t need to be an in-depth marketing plan, but something that lays out the steps you need to take in order to achieve results. 
  • Relationship – Make sure you work with people who take the time to listen to you, to talk to you and to give your business the individual time it deserves.
  • Platforms – Stay abreast of the latest platforms with guidance from digital consultants who are also on top of industry trends and changes.
Digital marketing is a competitive sphere to navigate. Some techniques can take a lot of work, so it is important to ensure you will get something out of the time and effort you spend on your marketing strategy.

At Xanthos Digital Marketing, our focus is getting results for our clients, and we do whatever it takes to ensure that the results yield long-term benefits. Check our outsourced digital marketing services and packages to get your brand found online today.

Contact us to find out how we can help you succeed online.