Digital Marketing
100% turnover increase
from SEO for specialist B2C training company.
10x increase in leads
New website created for local B2C company.
36% click through rate
Email campaign for specialist B2C retailer.
As the internet becomes more complex, online behaviour is becoming more sophisticated.
Our most successful customers are working a minimum of 5 marketing channels at any one time.
But which ones will work? Every one of our customers comes with their own unique characteristics, demands and preferences, but all want to increase revenues, at an affordable cost while achieving a great ROI.
Search engine optimisation is a core resource for people searching for your business.
Every business with a website has the potential to be found by potential customers through relevant keywords, quality copy, and quality in-bound links that help search engines select your website. Search engine optimisation takes time, but is still considered one of the most cost effective marketing techniques.
There isn’t a silver bullet for search engine optimisation – you just have to do all the things required to make sure that the search engines think that your site is worth ranking for your target terms. There are on-page and off-page factors to take into account.
The online environment has become increasingly competitive and you need an effective search engine optimisation strategy for long term success. Xanthos can help you develop and implement a search engine optimisation strategy.
Social media is fast becoming a main stream marketing activity because prospects are checking you out on Facebook, Google+ or LinkedIn and sharing their thoughts with friends and colleagues.
Real time comments through Twitter can seriously help promote your products and keep loyal follows up to date with your intentions.
Xanthos can help you develop your social media strategy and keep you up to speed with those changes most relevant to your business.
Pay per click is immediate marketing. If you want to create great visibility and be instantly competitive (without having to wait for the search engines to index your website), then pay per click gives you that ability.
At Xanthos we create campaigns, locally, nationally and internationally, to give your company the marketing boost it deserves.
Email works because it is personal. People are far more likely to open your emails and newsletters if they already know you and you have a quality contact list in place.
Successful emailing depends on many factors including your subject line; the preferences of the contacts you target; the quality of your content; the day of the week and time your email goes out; the frequency of posting; how well you nurture any leads, and so forth.
Email is often considered a numbers game but what is important is whether the results match the goals you set.
Xanthos runs email campaigns and newsletters for clients, creating copy, designing templates and distributing regular postings, plus providing analytical feedback, to make it a powerful tool in your marketing armoury. The new age of online marketing
Increasing personalisation and creating more opportunities for interaction with your audience is what characterises today’s online market.
Businesses must listen to what their customers have to say which means treating them as individuals - while never assuming that one size fits all.
Your audience will drive change. Your business must endeavour to keep up.
Experience – as market complexity increases, experience, and understanding of how to meet customers’ specific needs is necessary to deliver the right answer at the right time.
Strategy – adding value requires the creation of a clear and concise pathway. Your potential for success can often quadruple when you follow a written marketing plan.
Relationship – a close involvement in our customers’ marketing lifecycles gives us an improved understanding of the ever changing situations that determine their success.
Platforms – by staying abreast of how the internet is changing, we can help you access the benefits of expanding technologies and platforms. By doing this we give you the edge to deliver great results.