Denny Bros
Denny Bros is a leading independent print company specialising in the manufacture of multi-page adhesive labels including Fix-a-Form, the award-winning label developed by the company in the 1970s,
The Fix-a-form label remains the market leader.
Denny Bros supplies companies in the food, pharmaceutical, chemical and agrochemical sectors.
Denny Bros asked Xanthos to create a high quality website that could serve as a shop window for the company. The old website was outdated and did not create a good enough first impression. It had been designed with no templates, automatic links or Content Management System (CMS), so setting up new pages was a manual and often slow process.
The old website was insufficiently detailed, making it hard for the company to get its message across to the different parts of its client base, and it had not been optimised for search engines.
Denny Bros caters for three different types of demand - promotional, informational and healthcare/pharmaceutical, so it was essential for the new website to present each target market with the right information and terminology.
Xanthos provided a content management system which Denny Bros has used to input content in Spanish as well as in English.
The CMS makes it easy for Denny Bros to add news stories to the site. Thanks to the CMS, Denny Bros can add pages that are search engine friendly, as each page is provided with a unique URL (web page address) and its own unique title tag.
Xanthos designed, wrote copy for and created a website with a logical page layout. The new site includes videos that demonstrate how the products work.
This enables potential customers to see the Fix-a-Form multi-page labels in action and improves their engagement with the products.
The new website also contains many illustrations of the product options and offers visitors enough detail to help them make the right decision, clearly distinguishing between the different market sectors Denny Bros serves.
Denny Bros say they now have a website that is fit for purpose.
"I wanted to make sure that the site delivered what people expected and that we didn’t compromise. Xanthos were very patient and allowed us the flexibility to change or move deadlines if needed. Their expertise was excellent and we were pleased to have found a company with such technical expertise and experience."
Denny Bros says that its overall experience of working with Xanthos has been "very positive" and that the new site is a vast improvement and provides sales prospects and customers with everything they need.